@maelevikus: No. I disagree. You don't have to reboot to streamline things. Rebooting is the least creative way to do things. Too many characters is not a bad thing. It lends diversity and differentiation... if they are different. I agree with that point – that not ever male character needs a female counterpart.. but Spider-Woman for example is a great and very different character with a similar name. Spider-Girl, on the other hand is similar. It does no favors to a new female character to have them a derivation of a male one.
To streamline things, you don't have to reboot or kill everyone off, just take them out of action for a little while. I'm actually surprised that I like the Red Hulk, as the underlying personality is General Ross, which gives him different motivations and bend than Hulk and his weaker-willed Banner.
I think Marvel does a great job with some things and they are on the better path offering graphic novels for new readers, while making their books accessible with stuff such as the re-cap page. When I first started reading, I jumped into the middle of continuity in the 90's. I didn't know who was who, and I was navigating my way through all the X-Men books with ease. And this was before the cartoon debuted, but after X-Men #1 (I think that's right..?) My first event was Phalanx Covenant, which was a whole lot of new stuff, but I went with it. Generation X soon followed, and they were my new team, my young-team, my New Mutants.
I lapsed as a reader as I went through high school and the quality of books declined (right around Onslaught), and I think Heroes Reborn may have had me pick up one larger Marvel book, but for the most part I actually stopped reading for a year or so around that event. I came back when Daredevil started up with Kevin Smith, and soon expanded from there and haven't looked back.
The key to bringing in new readers is getting them informed about characters and books and drawing them in. The best way to do that is to produce the highest-quality books you can for affordable prices. I think the ".1" initiative is a great way to get comic readers to pick up new series and know that it is a good starting point. I just started X-Factor off of a .1 issue.
For new readers, push the graphic novels, then have "Next Steps" like Vertigo had after the Watchmen movie, with $1 reprints of first issues. A lot of it is in the marketing and the public image of comics as well. Reading comics is still seen as "geeky" by the larger culture, and they don't realize the breadth and depth of comics available. I believe the movies are helping. But the audience isn't always aware that the films are based on comics, or they don't go see the films enough. Road to Perdition, Ghost World, History of Violence, Walking Dead are all comics, but many people are not aware of this. Others like Scott Pilgrim were excellent, but did not do so well in the box office. However, Scott Pilgrim comics have pulled in a larger audience since the film's release, as has Walking Dead. Game of Thrones, although only just now a comic, had amazing first season on HBO, and although the books sold exceedingly well to begin with, they have skyrocketed.
One plus for the larger culture of comics, although at the chagrin of many of the faithful, is the way San Diego Comic Con has blown up. My 15 year old female cousin told me she wanted to go to SDCC when I saw her this summer. This is a girl who read and loved the Harry Potter books, and I believe read the Twilight books (but didn't care for them in the end), and has not read a comic book before. She didn't seem interested in Thor or Cap films, but seems to be interested in Amazing Spider-Man. Her reasoning for not wanting to see Thor or Cap was they were "boy movies" or things like that, but she saw other movies like "Super 8", and is open to some of the culture.
So... that became a rant, but my short answer is "No." They can renumber all they want, that I am fine with.. the new Daredevil being a fine example. I think Marvel just has to keep hiring the best creative staff and upping the marketing of the books.... My answer to this is so long and not coming across here, so I'll just write a blog post about it, I suppose.
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