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SUPERIOR IRON MAN Series and Avengers NOW! Initiative Announced

Find out who's behind Tony Stark's new direction and what Avengers NOW! is all about.

When Marvel announced Thor will be female, the publisher listed its big three as the God of Thunder, Captain America and Iron Man. Last night, a new Captain America was announced, so it was only logical that a big change would be heading to Tony Stark's world next. Announced via Entertainment Weekly, SUPERIOR IRON MAN will send the Avenger to San Francisco and he'll have an all-new armor. The series will begin in November and it's written by Tom Taylor and illustrated by Yildiray Cinar.

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Axel Alonso, Marvel's Editor-in-Chief, shared additional info on Stark's new ongoing. “The newly-transformed Superior Iron Man has very ambitious plans for the city that some of its residents embrace, but not all.” Alonso also remarked on the title's name and whether it has any similarities to SUPERIOR SPIDER-MAN. “Like the Superior Spider-Man, Superior Iron Man is a character that’s hard to root for.” Over at Mashable, they have a few extra details on the plot. They say Tony is releasing a mobile app -- one that'll use a version of Extremis -- which will allegedly offer people "the promise of beauty, perfection... and possibly immortality."

Marvel also provided EW with an image promoting the Marvel NOW! initiative. According to site, all of the characters in the picture will begin to play a large role in the Marvel universe.

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What are your thoughts on the House of Ideas' Avengers NOW! initiative? Are you excited to see a new direction for these characters and happy to see others will receive more of the spotlight? Let us know below!

Source: EW, Mashable

159 Comments

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saoakden

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Edited By saoakden

I thought the Mandarin came back and took over Iron Man. I like the Armor looks cool.

The Avengers NOW is that what the book is called of what they're calling the next phase of Marvel NOW? I was reading on comicbookresources.com about Bendis taking the X-Men book to a new direction or something. So when that happens can we expect a X-Men NOW? & Possibly a Spider-Man NOW after Spider-Verse?

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deactivated-5fbfd5d291164

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@oscars94 said:

Is the flaming guy an Inhuman?

Yes.

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Stewart77

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Wow, after looking at that promo... I'm back to only reading the Fantastic Four; thanks for saving my pocketbook Marvel!

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SUPER-MAN 23

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So what, did Doctor Doom get diagnosed with some incurable disease and transfer his mind into Iron Man's body? #VonStark

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PabloGdeAnda

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@tommythehitman said:

I bet it's Arno Stark.

See that would make sense but so far the changes to the Big Three haven't made sense. Remender had been building up Ian Zola to be the new Cap and now suddenly it's Falcon and by all accounts it looked like it was going to be Angela that would replace Thor but now it's some random new character.

I want it to be Otto after leaving Spidey, like, OK PETER YOU ARE A HERO AND YOU'RE THE TRUE SPIDER-MAN.... BUT STARK'S AN ASSHOLE AND I CAN DO BETTER THAN HIM

SUPERIOR IRON MAN

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Teerack

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Edited By Teerack

I was hoping it was going to Arno. If it's just Tony in San Fran it's not really much different. Just having an unpainted suit isn't a big deal lol.

San Fran is also Daredevil's territory so I wonder how he'll feel about this.

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deactivated-5fbfd5d291164

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@jonny_anonymous said:

@tommythehitman said:

I bet it's Arno Stark.

See that would make sense but so far the changes to the Big Three haven't made sense. Remender had been building up Ian Zola to be the new Cap and now suddenly it's Falcon and by all accounts it looked like it was going to be Angela that would replace Thor but now it's some random new character.

I want it to be Otto after leaving Spidey, like, OK PETER YOU ARE A HERO AND YOU'RE THE TRUE SPIDER-MAN.... BUT STARK'S AN ASSHOLE AND I CAN DO BETTER THAN HIM

SUPERIOR IRON MAN

I want MODOK.

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Ronnizzy

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Edited By Ronnizzy

People are so weird when it comes to change.
Its kind of funny.
If they leave it the same, then thats just boring, and it would have been the same ole shit for decades
But
If they change it, then they changed it, and people hate change.
Lose-Lose
I think this is all awesome tho, id like to see where it goes.

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Fenderxx

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I want doc ock in iron man so bad ... Wait ... What?

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judasnixon

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This looks like some Disney executive saying "Oh $#!% Robert Downey Jr., Chris Hemsworth, and Chris Evans are leaving after Avengers 3! Marvel you better start pushing their replacements! Oh Marvel we got a Doctor Strange, and Antman movie coming up, you better throw them in too."

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Transformers1024

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I wonder when the inevitable Daredevil and Iron Man cross over will happen.

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FearTheLiving

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I'll give it a shot.

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PScully

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Two questions about all of this...

Why?

What purpose does it serve?

It seems rather pointless to me.

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Zarathos022

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@ronnizzy I love how all you sycophantic sheep who are gobbling this up just automatically assume that just because there are those of us who think that this one idea is ill-conceived that we hate the idea of change.

For the record there are ideas that Marvel came up with that I thoroughly enjoyed. Two examples being Hulk's family from the Incredible Hulks series and the the army of Ghost Riders from different parts of the world from Jason Aaron's run. Oh and I liked Iron Man's Marvel Now armor as well.

I think that the All-New Ghost Rider is awesome and I'm okay with the new Ms. Marvel. They may come from different backgrounds than I have but at least Marvel didn't screw over the original characters in order to give these new characters their powers.

Bottom line: There are ideas that we think will work and others that we think won't work. And we think this idea won't work.

Deal with it.

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laflux

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RageEx2

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I can't be the only one psyched for all of this news....

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EnigmaLantern

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What even...

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Winter_Kills

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Edited By Winter_Kills

Wait a minute- the SUPERIOR Iron Man? A hero that's hard to root for? Damn, that sounds SO original. Wonder where I heard that exact same premise from? I knew it was only a matter of time. First Cap, then Thor, now IM- Marvel has completed the trifecta! What the hell kinda f***ed up sh** is going on at the Marvel Bullpen? It's total freakin' craziness with no rhyme or reason! I feel like I'm in some kind of Fellini movie, Marvel style. Dammit Marvel, with all this sh** I'm gonna need more ammo!!

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ivar17

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Fu... you Axel Alonso and Marvel

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MadeinBangladesh

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Edited By MadeinBangladesh

This new Iron Man looks horrible IMO.

I guess they HAD to relaunch Ironman comics again since they don't sell too well like the movies.

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thatlad

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Stark gets a new armour, there's a new twist. Done before, not interested.

Aside from female Thor the house of ideas has been performing woefully

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blackhawk000111

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Iron tron

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oldnightcrawler

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@rageex2 said:

I can't be the only one psyched for all of this news....

I think it's cool. Change is cool.

If it's true that Falcon's the new Captain America I'm on board, even just to see Falcon get a bigger role. Falcon's great! (I mean, I love Cap', but you know he'll be back).

I don't really follow any of these characters outside of whichever ones are in the Avengers comics, and I'm always expecting line-up changes in those, so this just doesn't seem like a big deal to me otherwise.

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Namor1987

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Lang or O'Grady?

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VanderSEXXX

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Seriously? Doom is the new Iron Man?

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Artoreus

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So here is a dumb question what happens if Thor hooks up with Thor what would that even mean?!?! mind blown....

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BR_Havoc

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Might try the new Thor, comic but this one seems super lazy. Superior Spider-man was successful yes, even if it was utterly pointless in the grand scheme of things, But to start an Iron Man comic where he would become more morally ambiguous and calling Superior seems like a lazy attempt to cash in on the success of SSM.

As for Sam becoming Cap, Could be cool, but since it's still Remender writing it and seeing how his whole run has been a joke and losing sales like no other book. It was a last ditch effort to boost sales, lets see that now that he had gotten attention if he will actually care.

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Son_of_simba

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Edited By Son_of_simba

Superior iron man -_- do these hacks have any new ideas

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TheBlueAngel93

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Edited By TheBlueAngel93

I actually like Iron Man's new armor, though they could have gone with a better title for the new series.

I'm also happy to see that Bucky will be having a bigger role in the Marvel Universe overall.

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Thor_Ul

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Is good so see diversity, but it fells like is dictated by the needs of the movieverse.

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kgb725

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His current suit looks better than that

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senglord

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Marvel has won the comic book war since the 1990s. What they need to do NW is win over a new generatin of comic book readers and media consumers. That can not be done just by big movie franchises. It has to be done through continuous reinvention. Not all of it will work, but some changes will. The whole line revision outrages enough of the base that they can only cohesively destroy a few of the most stupid changes, the result is a tweaked Avengers lineup that can be dovetailed to dramatic developments in the MCU ad MTvU.

Marvel is not DC, where every bod move needs to be wiped away with a retconned and cop out. I resist a rage urge.

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CaptainAmerica1986

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The only thing I'm happy about is Bucky being included. Everything else is "meh"

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adamTRMM

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Edited By adamTRMM

Lol

I wonder what was the reason for that. Avengers titles sell poorly? Promoting 'look how progressive we are'? Or just an act of preparing for post-Avengers 3 movie era where they'll have to be prepared for some changes?

Anyway, I don't care for Capt and Stark, but I don't like the idea of female Thor.

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TrueIlluminatus

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God, this looks terrible.

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Gundale

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Marvel slowly but efficiently pulling a New 52 stunt, making few changes and then, BAM!! Major Changes, I want more Superior Spider-Man, give me that NOW!

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M3th

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Marvel you're pusHing me away. MetH is all for cHange and is Happy for tHe direction but MetH feels like we're growing apart.

-ABstract4$$#073-

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the_stegman

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the_stegman  Moderator

Why not call it "Iron Man.0" or " The Upgraded Iron Man"?

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ComicStooge

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Edited By ComicStooge

Executives at Image Comics: "Yes! Every time Marvel or DC makes an announcement, our market share increases."

Hahaha.

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pingclang

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Edited By pingclang
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MakkyD

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Edited By MakkyD

I'm glad there's possibly going to be an Ant-man and Dr Strange title, although it'll more than likely be Lang and not Pym leading the title.

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kingmezidor7

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What makes this IronMan Superior?

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Mooty_Pass

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Oh cool

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LordRequiem

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Edited By LordRequiem

Can anyone tell me who the flame character is in that picture, and who the robot is please?

I guess Angela isn't Thor then......

@ghost_rider_888: I know it Ridiculous. What's with all this modernisation/completely change the status quo of the characters we love

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TheBlueAngel93

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LyraFay

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So Iron Man is in California now (soon), Daredevil and Kate Bishop just moved out there too. (So did the Punisher.) Maybe it's time to assemble the West Coast Avengers again?

Their all scouting locations so when Marvel moves to the West coast in 2016. They know what's up.

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Teerack

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After reading through the more in depth conversation about what this books is going to be like I really wish it was someone else in that suit. I think they're trying to appeal to movie goers or something by making Tony more like he is in the films... kind of foolish trying to appeal to non-comic readers though. I really wonder how this came about. Did someone pitch "Hey lets ignore 'Demon in a Bottle' and all of those other quintessential stories that humanize Tony!" and then the editors actually thought "Great idea!"

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K9ofChaos

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When can we expect to see this new Avengers NOW series on the comic book stand? Does it have an announced release date?

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The Impersonator

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This new Iron Man looks horrible IMO.

I guess they HAD to relaunch Ironman comics again since they don't sell too well like the movies.

Agreed.

Actually, the first Iron Man movie was much better than the second and third one. =P

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Guib

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Edited By Guib
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GLaDOS? Is that you?