I don't eat Burger King, really not a fan of it, prefer Mc Donalds, but after seeing this I have to say, they have risen in my cool o metre... yeah I have a cool o meter, what you gonna say about it? 
 
What I love most about the ads is the subtle tips to the movie's, obviously the company did their research..
http://io9.com/5505408/freddy-krueger-burger-king-ad-promotes-whoppers-and-killing-teenagers/gallery/