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SUPERIOR IRON MAN Series and Avengers NOW! Initiative Announced

Find out who's behind Tony Stark's new direction and what Avengers NOW! is all about.

When Marvel announced Thor will be female, the publisher listed its big three as the God of Thunder, Captain America and Iron Man. Last night, a new Captain America was announced, so it was only logical that a big change would be heading to Tony Stark's world next. Announced via Entertainment Weekly, SUPERIOR IRON MAN will send the Avenger to San Francisco and he'll have an all-new armor. The series will begin in November and it's written by Tom Taylor and illustrated by Yildiray Cinar.

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Axel Alonso, Marvel's Editor-in-Chief, shared additional info on Stark's new ongoing. “The newly-transformed Superior Iron Man has very ambitious plans for the city that some of its residents embrace, but not all.” Alonso also remarked on the title's name and whether it has any similarities to SUPERIOR SPIDER-MAN. “Like the Superior Spider-Man, Superior Iron Man is a character that’s hard to root for.” Over at Mashable, they have a few extra details on the plot. They say Tony is releasing a mobile app -- one that'll use a version of Extremis -- which will allegedly offer people "the promise of beauty, perfection... and possibly immortality."

Marvel also provided EW with an image promoting the Marvel NOW! initiative. According to site, all of the characters in the picture will begin to play a large role in the Marvel universe.

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What are your thoughts on the House of Ideas' Avengers NOW! initiative? Are you excited to see a new direction for these characters and happy to see others will receive more of the spotlight? Let us know below!

Source: EW, Mashable

159 Comments

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killraven4334

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I will pass on iRonMan. Going back to reading only X-titles where the movies and general public do not have much of a say. Cyclops was right, and now I don't have to worry about feeling bad rooting against Thor

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serrure

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im not gonna lie im interested to see what the new suits capabilities are

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XtremeWolverine

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Edited By XtremeWolverine

I wonder with Superior-Iron Man going to San Francisco maybe Tony will restart the West Coast Avengers which would be nice to see

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The Average Bear

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Tom Taylor.

So is he "type-casted" or is it just me? Every book he has written is about heroes with controversial decisions.

I see where you're coming from.

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KouNurasaka

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Tom Taylor is writing? I'm already sold. Considering how well he writes for DC, I will be interested to see how he does both on Marvel, and with Tony. When it comes to writing misguided heroes, like his Injustice Superman, Taylor does it the best out of anybody I have ever read.

The art looks slick as well.

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deactivated-097092725

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I never followed Iron Man so I don't have an opinion. I already have an irrational distaste for the character so this makes no difference to me except hopefully we will see Matt go up against him in some way since they are living in the same city.

Unless, of course, Daredevil comes back to Hell's Kitchen where he belongs. If Iron Man being in San Fran makes this happen, then my thoughts on the character would change dramatically.

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MadeinBangladesh

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Edited By MadeinBangladesh

@madeinbangladesh said:

This new Iron Man looks horrible IMO.

I guess they HAD to relaunch Ironman comics again since they don't sell too well like the movies.

Agreed.

Actually, the first Iron Man movie was much better than the second and third one. =P

I actually found the first Ironman a bit boring, Iron Man 2 sucked. I actually liked Ironman 3 a lot even though fans hated it because of the Mandarin thing.

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legacy6364

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I QUIT

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Supi

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Edited By Supi

I like the New armor...Seems more futuristic...And of course Taylor would be much better than Gillen(Oh God...)My second Marvel favorite and beloved character after Hulk.

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Guib

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Edited By Guib
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GLaDOS? Is that you?

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The Impersonator

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This new Iron Man looks horrible IMO.

I guess they HAD to relaunch Ironman comics again since they don't sell too well like the movies.

Agreed.

Actually, the first Iron Man movie was much better than the second and third one. =P

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K9ofChaos

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When can we expect to see this new Avengers NOW series on the comic book stand? Does it have an announced release date?

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Teerack

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After reading through the more in depth conversation about what this books is going to be like I really wish it was someone else in that suit. I think they're trying to appeal to movie goers or something by making Tony more like he is in the films... kind of foolish trying to appeal to non-comic readers though. I really wonder how this came about. Did someone pitch "Hey lets ignore 'Demon in a Bottle' and all of those other quintessential stories that humanize Tony!" and then the editors actually thought "Great idea!"

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LyraFay

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So Iron Man is in California now (soon), Daredevil and Kate Bishop just moved out there too. (So did the Punisher.) Maybe it's time to assemble the West Coast Avengers again?

Their all scouting locations so when Marvel moves to the West coast in 2016. They know what's up.

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TheBlueAngel93

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LordRequiem

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Edited By LordRequiem

Can anyone tell me who the flame character is in that picture, and who the robot is please?

I guess Angela isn't Thor then......

@ghost_rider_888: I know it Ridiculous. What's with all this modernisation/completely change the status quo of the characters we love

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Mooty_Pass

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Oh cool

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kingmezidor7

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What makes this IronMan Superior?

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MakkyD

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Edited By MakkyD

I'm glad there's possibly going to be an Ant-man and Dr Strange title, although it'll more than likely be Lang and not Pym leading the title.

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pingclang

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ComicStooge

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Edited By ComicStooge

Executives at Image Comics: "Yes! Every time Marvel or DC makes an announcement, our market share increases."

Hahaha.

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the_stegman

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the_stegman  Moderator

Why not call it "Iron Man.0" or " The Upgraded Iron Man"?

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M3th

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Marvel you're pusHing me away. MetH is all for cHange and is Happy for tHe direction but MetH feels like we're growing apart.

-ABstract4$$#073-

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Gundale

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Marvel slowly but efficiently pulling a New 52 stunt, making few changes and then, BAM!! Major Changes, I want more Superior Spider-Man, give me that NOW!

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TrueIlluminatus

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God, this looks terrible.

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adamTRMM

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Edited By adamTRMM

Lol

I wonder what was the reason for that. Avengers titles sell poorly? Promoting 'look how progressive we are'? Or just an act of preparing for post-Avengers 3 movie era where they'll have to be prepared for some changes?

Anyway, I don't care for Capt and Stark, but I don't like the idea of female Thor.

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CaptainAmerica1986

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The only thing I'm happy about is Bucky being included. Everything else is "meh"

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senglord

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Marvel has won the comic book war since the 1990s. What they need to do NW is win over a new generatin of comic book readers and media consumers. That can not be done just by big movie franchises. It has to be done through continuous reinvention. Not all of it will work, but some changes will. The whole line revision outrages enough of the base that they can only cohesively destroy a few of the most stupid changes, the result is a tweaked Avengers lineup that can be dovetailed to dramatic developments in the MCU ad MTvU.

Marvel is not DC, where every bod move needs to be wiped away with a retconned and cop out. I resist a rage urge.

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kgb725

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His current suit looks better than that

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Thor_Ul

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Is good so see diversity, but it fells like is dictated by the needs of the movieverse.

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TheBlueAngel93

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Edited By TheBlueAngel93

I actually like Iron Man's new armor, though they could have gone with a better title for the new series.

I'm also happy to see that Bucky will be having a bigger role in the Marvel Universe overall.

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Son_of_simba

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Edited By Son_of_simba

Superior iron man -_- do these hacks have any new ideas

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BR_Havoc

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Might try the new Thor, comic but this one seems super lazy. Superior Spider-man was successful yes, even if it was utterly pointless in the grand scheme of things, But to start an Iron Man comic where he would become more morally ambiguous and calling Superior seems like a lazy attempt to cash in on the success of SSM.

As for Sam becoming Cap, Could be cool, but since it's still Remender writing it and seeing how his whole run has been a joke and losing sales like no other book. It was a last ditch effort to boost sales, lets see that now that he had gotten attention if he will actually care.

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Artoreus

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So here is a dumb question what happens if Thor hooks up with Thor what would that even mean?!?! mind blown....

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VanderSEXXX

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Seriously? Doom is the new Iron Man?

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Namor1987

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Lang or O'Grady?

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oldnightcrawler

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@rageex2 said:

I can't be the only one psyched for all of this news....

I think it's cool. Change is cool.

If it's true that Falcon's the new Captain America I'm on board, even just to see Falcon get a bigger role. Falcon's great! (I mean, I love Cap', but you know he'll be back).

I don't really follow any of these characters outside of whichever ones are in the Avengers comics, and I'm always expecting line-up changes in those, so this just doesn't seem like a big deal to me otherwise.

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blackhawk000111

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Iron tron

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thatlad

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Stark gets a new armour, there's a new twist. Done before, not interested.

Aside from female Thor the house of ideas has been performing woefully

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MadeinBangladesh

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Edited By MadeinBangladesh

This new Iron Man looks horrible IMO.

I guess they HAD to relaunch Ironman comics again since they don't sell too well like the movies.

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ivar17

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Fu... you Axel Alonso and Marvel

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Winter_Kills

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Edited By Winter_Kills

Wait a minute- the SUPERIOR Iron Man? A hero that's hard to root for? Damn, that sounds SO original. Wonder where I heard that exact same premise from? I knew it was only a matter of time. First Cap, then Thor, now IM- Marvel has completed the trifecta! What the hell kinda f***ed up sh** is going on at the Marvel Bullpen? It's total freakin' craziness with no rhyme or reason! I feel like I'm in some kind of Fellini movie, Marvel style. Dammit Marvel, with all this sh** I'm gonna need more ammo!!

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EnigmaLantern

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What even...

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RageEx2

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I can't be the only one psyched for all of this news....

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laflux

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Zarathos022

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@ronnizzy I love how all you sycophantic sheep who are gobbling this up just automatically assume that just because there are those of us who think that this one idea is ill-conceived that we hate the idea of change.

For the record there are ideas that Marvel came up with that I thoroughly enjoyed. Two examples being Hulk's family from the Incredible Hulks series and the the army of Ghost Riders from different parts of the world from Jason Aaron's run. Oh and I liked Iron Man's Marvel Now armor as well.

I think that the All-New Ghost Rider is awesome and I'm okay with the new Ms. Marvel. They may come from different backgrounds than I have but at least Marvel didn't screw over the original characters in order to give these new characters their powers.

Bottom line: There are ideas that we think will work and others that we think won't work. And we think this idea won't work.

Deal with it.

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PScully

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Two questions about all of this...

Why?

What purpose does it serve?

It seems rather pointless to me.

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FearTheLiving

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I'll give it a shot.

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Transformers1024

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I wonder when the inevitable Daredevil and Iron Man cross over will happen.

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judasnixon

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This looks like some Disney executive saying "Oh $#!% Robert Downey Jr., Chris Hemsworth, and Chris Evans are leaving after Avengers 3! Marvel you better start pushing their replacements! Oh Marvel we got a Doctor Strange, and Antman movie coming up, you better throw them in too."