The thing is i don't think there is a definitive thing that can confirm that Marvel is actively doing this. I mean sure merchandise wise, they're trying to avoid putting out anything that could effect there deal with Fox in a positive way. But they still make some effort when it comes to the X-Men with things like Cyclops being the poster boy for Marvel Now, and the O5 being synonymous with anything they put "All New" on. All of that can really be debated with how much something matters or the timeframe that Marvel stopped giving credit to things...but really they haven't completely dropped them from everything and it doesn't seem all that different from Marvel books around the Civil War period where they had very little cross promotion with the X-Books.
I mean as symptoms of a bigger problem I could see those painting that picture....but at the same time the only way to really hurt the X-Men franchise is to have bad books. FF only really had one or 2 books to carry there brand name, so it's easy to overlook them regardless of quality, but to that point even without much promotion a solo book like "Hawkeye" can gain followers. X-Men has at least 4 books running at all times, and the recent decline only started because Wolverine and the X-Men turned into a joke that continued for 30 issues.
To me the X-Men are big enough that if they don't feature in the Marvel crossovers, and don't show up on the big line up posters it won't really hurt the fact that they have 4 titles and 2 solos and 2 satelite books. There large enough to sustain themselves just by taking up so much space in a comic store... But if out of all of those books only one is actually good over the course of 6 months...then the product isn't getting oversight and is only staying a float because...as you said, X-Men fans will buy anything *cough* Spider and the X-Men *cough*.
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