Mattel's Mega Plans for DC Toys in 2011

Posted by No_name_here (1247 posts) - - Show Bio

 I'm guessing that's Artemis on the left and Aqualad on the right.
Believe it or not, the GREEN LANTERN movie, YOUNG JUSTICE cartoon and BRAVE & THE BOLD toylines are only just the start of the army of action figures fans will be getting next year. SHH’s got word that Warner Bros is granting Mattel “unprecedented access to the complete breadth and scope of the DC Comics vault of characters.” That wording’s straight out of the official press release and it sure makes it sound like the toy company's getting the rights to make toys of literally every single DC character, including (if they really so chose) Bat-Mite, Ultra the Multi-Alien and Prez, the teenage president
Of course, the company’s wisely focusing on the character tied into DC’s big media tie-ins first. 

GREEN LANTERN: Obviously, there will be the usual actors’ likenesses-based action figure line. What’s interesting is that each action figure box comes with a Green Lantern ring and the deluxe sets  will be coming with “accessories that unfold into completely different items for unlimited hours of play” - - which sound a lot like toys of the ring’s “constructs.” I really can’t picture how you could make construct toys, but I suppose that’s why I’m not in Mattel’s R&D. In addition to playsets, vehicles, puzzles and games and all that, Mattel’s also offering a (likely expensive) line of highly-detailed “Movie Masters” sculptures for adult collectors.   
== TEASER ==
: In case you missed the first announcement, Cartoon Network’s starting a new YOUNG JUSTICE cartoon next year. Mattel is, of course, putting out action figures and sets for it. What’s maybe most interesting in the press release is that they name the line-up as Robin, Aqualad, Kid Flash, Superboy, Miss Martian and Artemis

BRAVE & THE BOLD: The next toyline for this show is the “Total Armor” line which reminds me a lot of the BATMAN: THE ANIMATED SERIES figures I collected as a kid.  You know, you'd have Batman in all these crazy attack suits - - Arctic Attack Batman, Acid Spray Batman, Youth Soccer League Batman, and so on. Basically, Batman and the Batmobile are getting a variety of outlandish task-specific armors, like "Magma Armor" and “Tank Blaster Armor.” Seems like the official term for toy weapons like Bats’ utility belt and his telescoping battle sword are “role play items” now. I did NOT know that until now.
There you have it and you can be sure it's just the beginning. Now that the floodgates are open, what DC heroes and villains would YOU like to see get their own toys?

-- Tom Pinchuk is the writer of UNIMAGINABLE for Arcana Studios and HYBRID BASTARDS! for Archaia. HYBRID BASTARDS! is available  here and UNIMAGINABLE is available here for pre-order on  

#1 Posted by danhimself (21343 posts) - - Show Bio

YAY for Young Justice toys!!!!!!!!!!!

#2 Posted by Son_of_Magnus (15463 posts) - - Show Bio

Hellz to the ya

#3 Posted by bobtv (86 posts) - - Show Bio

More dc toys, awesome!!

#4 Posted by longbowhunter (8935 posts) - - Show Bio

I'm anxious to see the GL toy line.
#5 Posted by Aquamariner (211 posts) - - Show Bio

Awesomeness... There's nothing I love collecting more than action figures... well, except comics of course!

#6 Edited by NightFang (11256 posts) - - Show Bio

DC is the god of awesome toys!

#7 Edited by buns134 (337 posts) - - Show Bio

@Tom Pinchuk thats not Artemis thats ARROWETTE
#8 Posted by LoganRogue24 (1323 posts) - - Show Bio

i hope the superboy is 6 or 7 inches iam not a huge fan of the small scale unless its gi joe or star wars.
#9 Posted by goldenkey (3033 posts) - - Show Bio

Im wondering about the show still.  Is Andrea Roman doing the casting, if so, it'll make the show even that much better. 
#10 Posted by xerox_kitty (17338 posts) - - Show Bio

I still find it weird that Young Justice are getting so much attention, even though the series was cancelled 7 years ago. 
That and Arrowette in green instead of red... I bet you anything that make her a relation of Ollie Queen ;)

#11 Posted by Gylan Thomas (2754 posts) - - Show Bio
@buns134 said:
" @Tom Pinchuk thats not Artemis thats ARROWETTE "
They're calling her Artemis for the show.
#12 Posted by danhimself (21343 posts) - - Show Bio
@xerox-kitty said:
" I still find it weird that Young Justice are getting so much attention, even though the series was cancelled 7 years ago.  That and Arrowette in green instead of red... I bet you anything that make her a relation of Ollie Queen ;) "
I'm super excited for this show...Young Justice was one of my all time favorite books...although I wish they would have stuck with the original line up...this show is better than no show
#13 Posted by skaarason (693 posts) - - Show Bio

gl toys !!!!

#14 Posted by TheBug (1121 posts) - - Show Bio

I get an animated Miss Martian action figure. I can die happy.
#15 Posted by cascadeking09 (6790 posts) - - Show Bio

I hate superbody in a t-shirt and jeans.

#16 Posted by EPYON8675 (66 posts) - - Show Bio

Sweet A Young Justice series. Thank You GOD!

#17 Posted by jorgeareizaga (382 posts) - - Show Bio

We want Superboy in tight jeans!!! and Miss Martian    
#18 Posted by jayshaw (49 posts) - - Show Bio

Thats Phat!!!!

#19 Posted by Emperor Gonzo Noir (19148 posts) - - Show Bio
@TheBug said:
" I get an animated Miss Martian action figure. I can die happy. "
#20 Posted by roxamilli (194 posts) - - Show Bio

Is Superboy wearing combat boots? and why is Robin always the short one? I would totally buy a Green Lantern action figure just for the ring :)

#21 Posted by scorpius72 (74 posts) - - Show Bio

oh goodie! i can look forward to NOT buying actions figures for over $12.00 a piece that are infrequently stocked like the rest of Mattels DC universe lines.

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