Short answer: No. The X-Men are primarily a team book and some of the more popular members are simply not that interesting outside of that team dynamic; not necessarily a bad thing nor a slam; The Fantastic Four would have similar issues since the series revolves around a family dynamic. Dazzler does deserve an honorable mention but IIRC the sales were pretty low and the only reason it was launched was due to a failed record label partnership that never panned out (I've read the entire series because every issue was available for five cents or less at most of the comic stores I shopped at). No other X-Man has been able to garner the interest Wolverine has (for what it's worth, many of his stories run the gamut from fanservice to well-written drama in quality, so his brand is more dynamic than just "he cuts things/people good!"). Iron Man, Captain America and Thor existed prior to The Avengers, and it seems that creating a full fledged character/brand and then integrating them into a team is often the key to making them successful.
If I had to hazard an explanation - the stigma of the X-Men is that they are held back by their brand. For better or worse, they don't often appear in other stories, and when they do, characters that were written to be extremely good in the X books tend to be unimpressive compared to the heavy hitters among the Avengers, Fantastic Four and etc. Also, I notice that many of the X-Men were created as a result of pop culture - Dazzler will never live down her disco roots, while Dust, Psylocke, Magik, Pixie, Vampire Jubilee, Cable and even Nate/X-Man are the result of this pop sensibility whereas the more enduring Marvel characters manage to be somewhat original. Once the pop culture interest in magic and demonic possession died down during the original New Mutants run, for example, and interest switched to Terminator style future drama and shoulder pads, Magik was quickly de-powered, de-aged and pushed aside despite being one of the more popular New Mutants. Even Colossus and Storm suffer from this to a certain extent - All New, All Different was created to feature an international group of mutants to an extent that their personalities were quite stereotypical and came later. Storm has been able to tap into a certain fanbase as a glamazon but her character just doesn't drive interest or sales. For better or worse, Iron Man, Thor, Wolverine, Silver Surfer and Captain America seem to touch on something original yet timeless in a way that pop-inspired characters don't. It may be that the X-Men are simply more transparent in appealing to trends than other teams and are quicker to roll out characters of a certain race or background to appeal to trending topics.
@papad1992: Great breakdown of sales figures.
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