Why does everything kind of just fall into a conspiracy theory? Marvel's main X-Men rights are on the comics. That makes Marvel money from the X-Men standpoint. Cartoons, movies, and games right now are hot under the Marvel title, but if X-Men were to crank out games and movies like Avengers does, Marvel doesn't get those rights or not a large enough portion as Fox would. Yeah, a lot of things do come around to the movie rights. That is the hot commodity right now and guess what? It works. Brevoort was asked this recently and replied:
You’re talking about issues involving licensing and animation, and those are questions you’d need to ask to our people that oversee those areas.
I will say two things, though, both of which are pretty self-evident, I think.
1) There are only so many hours in the day, and so many initiatives you can have going at once,. So you need to pick and choose where you want to spend your time and your efforts.
2) If you had two things, and on one you earned 100% of the revenues from the efforts that you put into making it, and the other you earned a much smaller percentage for the same amount of time and effort, you’d be more likely to concentrate more heavily on the first, wouldn’t you?
People don't understand it is a business. It is about the money. But that does that inherently sacrifice or "short-change" the X-Men? Not really. From the movie stand-point, Fox has brought out some good X-Men films over the years. X1-X2, good films. Last Stand, not so much. Origins was also a flop. But First Class was a good adrenaline shot to the franchise. The Wolverine I thought was pretty good too. It was definitely better than Origins. And DOFP was fantastic. I mean it's not like all the Marvel movies have been incredible, but they generated revenue. IM3 was awful and Thor 2 was lackluster. X-Men has had some good cartoons over the years, too. WatXM was ok and ended abruptly, but X-Men also had an anime, which sucked, but still got a cartoon. IM and Blade were also animes in recent years. And X-Men have been included in video games the last couple of years. UMvC and UA2 are the big two that come to mind and the X-Men did have a video game, albeit it being horrible. The first 2 games weren't bad at all. I can see why some were frustrated at certain points about the games, but they were solid games.And I almost forgot Lego Marvel, which itself was an awesome video game, and it had a decent amount of X-men related characters. The Avengers have had a couple games due to the movie success, but I don't really see people mentioning them in any fashion. Why is that? They must not be good. The Avengers and X-Men sides have gives and takes. Neither are perfect. Marvel is just going to push what makes them money or try too. They are gambling with the Inhumans because those are the closest thing they have full rights on that are close to the X-Men. GotG was a huge gamble and the movie was fantastic, but I haven't heard about a GotG video game or an Inhumans video game. So are they being short changed then? No. But so far what Marvel has been doing has been working.
And just from the comics standpoint, people feel like the X-Men are being held back, but why is Marvel putting their highest grossing writer on their main books? Bendis' story may not be for everyone, but he sells. "But he didn't have high sales in July", So? He had some high grossing sales in June. And he has two of the best artists Marvel has to offer, at least Immonen on ANXM, but Bachalo is good. His style isn't for everyone, but Irving was good on art. Anka has been good on art. It's not like Marvel has just been "meh" and thrown the worst writer and artists on them. Bendis' run maybe underwhelming, but he is selling. You know what else Bendis is writing? Guardians of the Galaxy, and that is something Marvel is wanting to push, so they are trusting him with a big franchise and one they are wanting to push. And X-Men are supposed tobe a big part in AXIS and then the X-Men will also be the center for Marvel's summer event next year. Opinion of the writer aside, Marvel is pushing them. How many other X-books are there? Storm just got an ongoing. Tyclops has an ongoing. Wolverine's had 3 since Marvel NOW in Savage and 2 volumes of Cornell's terrible run. All New X-Force I heard has gotten better, but the first 5 issues weren't for me so I haven't picked it back up. All New X-Factor has been pushing characters that aren't centered and the book has been my favorite X-title in awhile. And you also have Amazing X-Men, Ultimates, XX-Men, WatXM, Nightcrawler, Magneto, and a solid amount of other books with them, including an Avengers main title in UA, which is supposed to be a joint book.
I don't want to be that guy, but to be honest, I feel like majority of X-Men fans as a whole are fickle. I'm not trying to insult fans or the fanbase but it seems if you aren't Claremont, Morrison, or Whedon, people just seem to complain. I understand not every run is perfect nor will everyone like the current runs and directions. But there are people that do. There are people buying these books on a monthly basis and Marvel hasn't cancelled them yet. But at the same time, Marvel IS going to do what makes them the most money, and that is the Avengers right now. It does go back to the movies and that is why they will make the most toys, games, and cartoons, but comic-wise, they aren't doing any better than the X-Men and with all this bullsh*t happening soon with Fem-Thor and Captain Falcon and d-bag Iron Man again, that can hurt them. But Marvel is taking the risk. It's a back and forth thing comic-wise with X-Men and the Avengers being their two biggest comic commodities. As much as I hate having a lack of X-Men games and shows, it makes sense what Marvel is doing with Avengers.
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