I think probably Grant Morrison, Brian Michael Bendis, and Jason Aaron are among the most polarizing X-men writers.
One of the things that I think all of them have in common that has made their works controversial is that they've all presented the X-men in a way that is different enough in either tone or style from the popular perception of what an X-men story is that they can arguably be accused of making a parody of the characters.
On the flip side of that, the thing that I think people like about all of those writers is that their works have been distinct enough from other X-men stories to feel fresh and stand out in their own time.
While I personally think Morrison's New X-Men is one of the more noteworthy X-men runs and Aaron's Wolverine & the X-Men is overall one of my less favorite, I can appreciate both for how they were distinct and, in that way, still admire Aaron's better issues over Morrison's worst issues.
Something else that all of these writers have done is introduce characters that are themselves polarizing. New characters are almost never universally beloved across the board, generally as much because fans want to see characters they already know they like as give new ones a chance. At the same time, creators who stick more to the popular characters can be criticized of not adding anything new to the stories or simply being unoriginal. Bendis did both, giving us new characters in Uncanny X-Men and bringing back popular favorites in All-New X-Men, and has been equally criticized for both. Aaron too, actually.
To me, Bendis' Uncanny' run shares a lot with Morrison's New X-men in that it tries to balance a small cast of popular characters with a notable cast of new characters to deconstruct the themes of the X-men from the ground up, and I think both of them succeed in at least that, even if they each have had some weaker or less original stories among their respective runs.
But whether it be characters, style, or tone, all of these writers are both admired and criticized for how they've made X-men stories different from what people expected, while at the same time being criticized as either overrated or unoriginal. You can't please everyone, I guess.
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