People seem unable to understand that this isn't all-or-nothing. These are decisions with obvious causes. Marvel is doing exactly what you'd expect them to do: taking measured steps based on their financial interests.
Ever since the first days of X-Factor and New Mutants, the once-unpopular X-Men characters have done enough business to sell a line of books all their own that merited its own Editor-in-Chief at one point. They are also successful enough as a movie franchise for Fox, with more hits than misses, and if Marvel ever gets the big-screen rights back, they want to continue that momentum (or at least invoke its memory if they get the rights after Fox flubs a few movies).
Marvel won't kill the X-Men line, but they're going to prune it back and they're not going to lose sleep over its sales because Disney wants Marvel Entertainment (the TV/comics/toys Disney office under Perlmutter) to play nice with Marvel Studios (the Disney office under Feige) and Marvel Studios' best interest is often opposed to that of 20th Century Fox.
Fantastic Four isn't quite the same as a product. The characters have just not proven to be as popular in any media, for Marvel, Fox or anyone, and they don't sell as many books for Marvel as the X-Men do, or not since the early '70s at the latest. Instead, the Four are a venerable grandfathered-in institution, Marvel's First Family, Jack Kirby's baby, and they've had some of superhero comics' most influential writers and artists behind them down through the years.
They've even managed to float a couple series at once for a year or two at a time, with Fantastic Force in the 1990s,Ultimate Fantastic Four in the 2000s and the combined sales power of Mike Allred, Jonathan Hickman and a lot of other big names in the last decade. And every few years, someone takes a swing at an all-audiences movie series based on the book and Hollywood gets excited about it for a couple months.
No one ever expects it to last and it never does. There's a reason Fantastic Four 2099 folded after eight issues while X-Men 2099 lasted three years. It might not be the same reason the movies failed, but that repeat failure is even more important in the equation than the steady-not-heady sales numbers of Fantastic Four the book, which, after all, has always done better than Ant-Man or Captain Marvel.
But Marvel Studios can't make the movie and the rights aren't that attractive a get for them anyway, so it's moot. The Fantastic Four are a fun and quirky story, but one that doesn't sell as well and that's never translated well to cinema for whatever reason, and it makes little sense for Marvel to continue to print a book that, to Disney, looks like a Disney-subsidized advertisement for Fox's movies. So, Fantastic Four the book got canned, but if Marvel sees money in it later, it'll reappear. (In the meantime, there's fifty plus years of stories about the Fantastic Four already out there to read, and I'd suggest starting at the very beginning to see how what we know as "Marvel" truly came to be.)
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