@hexthis said:
Marvel's key demo is actually 18-35, that is the audience they are trying to reach, Tom Brevoot has said it on his blog a couple times. And in films? It's all about the coveted 18-49 demographic. Kids don't buy comic books or movie tickets, it's not like the 50's, comics aren't readily available to them in many places and they have to be sought out. Moreover, like I said, people who are of Marvel's key demographic likely grew up with the X-men and Spider-Man so it's not as though Marvel can make these shifts and alter the minds of their audience, the X-men are still very much present in a lot of fan's minds. So if you wanna think of it this way, it actually is bad business to treat their audience like children who won't notice their favorite characters are being swept under the rug.
These people are fans now, but not might be so in 10 years, when Marvel will focus more on the Inhumans. They always look ahead to the new generation of readers and the newer readers never really look back at the old stuff anyways. Heck, there is a lot of people on these very forums that have never even cared to read the Claremont stuff, or the stuff from the 90s, or have vaguely skimmed through it, so, when they make a change to something that is remembered from that point in time, people tend not to care a whole lot.
Its no different to someone that would potentially start reading in the upcoming years if they change Pietro and Wandas relations, said person will be familiar with the Marvel films and the new status quo. If you tell them "hey, those guys used to be Magnetos children" it probably wouldn't matter to them because that is in the past.
@hexthis said:
Also, people forget that in the 90's the comicbook industry was basically collapsing to the extent where Marvel was bankrupt. And what happened in that decade? Kid Tony Stark, the Avengers reborn, an attempt at "realistic" non-superhero comics- a bunch of changes that didn't stick and were epically horrible. It nearly ended Marvel to make all those stupid decisions and it could happen again because comicbook sales are always on the verge of tanking and maybe it's because of all of this indecision and revision.
Well Marvel nearly went bankrupt for more reasons than that. Changing things was only one tangle in a gordian knot. They shelled out millions of dollars to guys like Jim Lee to write one series for a year, they made so much merchandise like playing cards, video games, pogs, lunchboxes, that when the "comic craze" fizzled out, they had all this massive amounts of debt from the manufacturers. I would adamantly stand by the fact that it had to do with a lot more things then just what people considered the "staus quo" being altered. As I have reiterated....they change stuff all the time. Look at "One More Day" for example, fans hated it......people still read Spider-Man. The DC new 52 changed a crap load of things, fans hated it......people still buy it.
@hexthis said:
Anyways, the fact you are so aware of what a business Marvel is just goes to show you how badly they're managing this. Do people who watch Game of Thrones have any awareness of HBO's feuds? Do we know the marketing strategy of AMC executives behind Walking Dead? No. People just write good stuff, turn out a good product, and though people have grievances it never gets to the level of taking umbrage with the network, it's fair game but those criticisms are a matter of subjectivity.
Yes, yes they do. Have you used the internet?? ;) People complain about Game of Thrones changing things from the book and altering the characters all the time. They make long, introspective Youtube videos about it and everything, and I am sure in some cases, they are desperate enough to write to the network. Same goes for the Walking Dead. This is kind of the point I have been trying to make since my first post on this thread. Things are always going to get altered, especially in comics, its what is expected and fans are always going to take umbrage with it. Its kind of what they do. Have you heard anything about the new Fantastic Four film? People already hate it with absolutely no context, because the released information has stated that there are things that are different from what they are used to.
@hexthis said:
Marvel owes their entire existence to comics, their survival through 90's to the X-men, and their transition into film is also owed to the X-men. The Marvel movies might not always be "in" and do you think Disney will give a s__t about them then? No. They have many other properties. So Marvel ought to keep a stronghold of hardcore fans on their side because they were the ones who subsidized their ambitions when there was no Disney. That's good business.
I have never at any point said that you are wrong. I agree with you 100 percent on this. Marvel should be more worried about catering to the longtime fans and less worried about what Disney wants from them and their film universe. I love the X-Men mythos but honestly the comics haven't interested me in years. Back in the day the whole X-Men universe felt united, the X-Men themselves, the supporting characters, even the villains were kept track of and would go through developments of their own.....it was like one big, over arcing story. Sadly these days the X-Men feel like a bunch of generic super heroes with no real goals or purpose. I feel like we will be seeing a lot less of them in the upcoming years so I think we should just get used to it. Even if people do stop reading to spite Marvel the movies will likely jump start a new wave of readers so I am sure Marvel could really care in the least.
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