I´ve been having this discussion with new readers to New 52 Wonder Woman, who seem to think Wonder Woman is selling better now than pre-crisis. Now I have difinitive proof she isn´t. As one users said to me, let the dollars vote, well here´s the results.
Wonder Woman posted a nice debut sales number and actually increased with the second issue. It appeared that DC might have actually figured out how to make Wonder Woman a strong seller with the New 52. Then things got ugly. Wonder Woman lost 21,385 readers between issue #2 and issue #4. The title then lost an additional 13,091 readers between issue #4 and issue #12. Given the rate of decline, Wonder Woman will probably settle into the low 40,000 unit range to the high 30,000 range during the course of the second year of the New 52.
These numbers have to be disappointing to DC as well. Part of the mission statement of the New 52 was to establish some of the other characters like Wonder Woman as pillars of the DCU and give them broader appeal. However, it appears that Wonder Woman will be posting similar sales numbers in the second year of the New 52 as she did in the year prior to the New 52 relaunch.
Heres the link with more interesting sales numbers for all you favorite heroes, whose selling, and whose not.
As an addition, I´d like to add this about the general business ethics of DC comics and how they are damaging there own potentially lucrative properties, through poor marketing and lack of respect for their fans.
Quoted from the same article about the New 52
"Next up is the Low Performer Category. This is the group that includes titles that are selling between 30,000-44,999 units per month. These are the titles that are not in danger of getting cancelled but certainly are not making DC happy with their sales numbers. These are the under-performing middle children who are simply getting by with the most minimal effort possible. Unfortunately for DC, they have more ongoing New 52 titles in this category than they do in any other category. Are these titles showing positive signs of growth or are they all stagnant or in danger of falling even further down the sales chart? Let's find out."