Recently I picked up a not so old issue of Wonder Woman, where Diana is accompanying Etta to help her pick out a dress. More contemporary from this is the Black Canary Wedding Planner where Diana goes along to help Dinah shop for various clothes (including lingerie). I have reviewed both of these issues, but in sense of plot it is not really fair to compare them to one another as one is dealing with a plot to kill Diana and the other is just basically an attempt to peer into the lives of females.
I don’t really understand why these plotlines are written into comics. Even in comics like Wonder Woman the readership is still overwhelmingly male. There may be an aspect of voyeurism into the female world I suppose, by both the writers and the fans, but this is usually handled so poorly that it is irrelevant.
It was common in the George Perez run that he would write his narrative in the form of a journal or diary entry of one of the characters, or of a heartfelt letter from one female character to another. While women may be more likely to do such things than men, usually it ends up being clichéd (just like the lingerie shopping scene). Really if the male fans wanted such an exposure to their favourite female characters they would be better off watching 27 Dresses or Bride Wars (neither of which were very good) and pretending Diana is one of the characters.
This is where I thought that the other treatment of shopping for a wedding dress was better. There was a bit of a setup here as it basically served the purpose of corralling the characters to a mall where the action was meant to take place, and so I can understand why they went there, but never in my days of shopping have I seen a wedding dress store in a mall. Anyway this is beside the point as the main focus here was the interaction between Diana and Etta. Etta has been starving herself to fit into a smaller dress (which we call anorexia) and Diana reaction to this is exactly what we expect out of the character, she picks her up and carries her to the food court to get her a meal. The shopping part was nicer too. In the BC Wedding Planner Diana gets in on the action and starts trying on lingerie. Here Diana actually just does for Etta what a good bridesmaid should. Instead of using it as an excuse to shop herself, she simply compliments Etta choice of dresses, but makes her opinion known that another dress makes her eyes look more beautiful.
I think in an era of “Girls Gone Wild”, “Sex and the City” (the movies not the show) and “The Real Life” that people expect when girls or women get together that they are going to get crazy and drink exotically-named cocktails while trying on clothing. There are in fact some women like this, but as for me, I would rather the portrayal of this behaviour stick to sub-standard movies and reality tv shows, and not to comics.