So I figured out what the big SUPERIOR means. It's not Spider-Man, It's "Homo-Superior".
Marvel also sais this on their website.
" This fall, the Marvel Universe heads in an exciting all-new direction, as the industry’s top creators join the top super heroes--Iron Man, Thor, Captain America, Hulk, Spider-Man, Wolverine and more--to deliver all-new ongoing series, each beginning with issue #1! Marvel NOW! is the culmination of Marvel ReEvolution, the groundbreaking new initiative to evolve the comic book experience through innovation".
It's Wolverine getting a new #1