I hope it does well, but the constant advertising doesn't help anyone.

As good as it gets... Truth be told. It's an R-Rated flick and it's close to the 3 hours mark, so showtimes are not that "massive". 300 was, like, 1.30 hours long, right? So it is probably not that surprising... I wanted the movie to be a huge success but it'll be an uphill struggle.

The general non-comic reading public don't know what it is.  They just hear the words 'Super Heroes' and don't understand what it's really about.  The guys at work had no idea what it was, so I had to sell it to them... now they want to see it, but I have a horrible feeling they'll download a pirate version instead :(

I wonder, did 300 get alot more tv commercial time than Watchmen did?  I feel like everything I head about Watchmen was solely on the internet.  So did they only market to the nerds who care to see it anyway?

I'll venture a guess that the 2hr 40 minute length hindered the ticket sales some.against 300's 2 hour length, both mathematically thats probably one less screening a theater can do in a day plus it might turn people off from seeing it. I know the theater I saw it at was sold out every time-slot of the day on Saturday, we had to watch the 12:30am showing and that sold out too.

Marketing-wise I had a couple friends that had never heard of it until I called their attention to it, which tells me marketing sucked. I was seeing commercials all over the place but maybe just my demographic got covered. If you watched comedy central in the last two weeks, you saw a Watchmen commercial.

Still 55 million is pretty damn solid for March. The question is if it will sustain because word of mouth is definitely mixed.

you've also got to add in the financial climate at the moment as well...

when 300 was released, people, to put it blankly, had more disposable income than they do currently...

you just have to weigh it up, is it work the £8 or whatever to go and see a movie, or could you use that money somewhere else at the moment?

sadly it's a fact that the current, and i hate to use the words, credit crunch, has affected a lot of things, the movies i'm guessing are suffering from this financial slump just as much as every other industry

M

I did keep seeing the ads on the side of buses...people should've known about it.  I kept seeing commercials on FOX too, ironicly.

Thats definitely true, my ticket cost a whopping 16 bucks. 48 bucks for 3 of us to go, plus the fandango convenience charge, plus the 5 dollar small popcorns, cost money to park. Thats pretty much unjustifiable if you're on a tight budget or underemployed these days.

exactly, so i think that will make a huge difference to how the ticket sales are in comparison to a few years ago....

M

"As good as it gets... Truth be told. It's an R-Rated flick and it's close to the 3 hours mark, so showtimes are not that "massive". 300 was, like, 1.30 hours long, right? So it is probably not that surprising... I wanted the movie to be a huge success but it'll be an uphill struggle."

"Thats definitely true, my ticket cost a whopping 16 bucks. 48 bucks for 3 of us to go, plus the fandango convenience charge, plus the 5 dollar small popcorns, cost money to park. Thats pretty much unjustifiable if you're on a tight budget or underemployed these days.
"