James "Rhodey" Rhodes has been around a long time in the Marvel world. He has been an Avenger , West Coast Avenger, a Secret Avenger, and a Secret Defender. He's paid his dues. Since the Iron Man movies, Iron Man is no more marketable than ever. I have to say they are selling a lot more Iron Man books than ever before. Does War Machine really need the Iron Man 2 reference to reinvigorate the War Machine tale?