Meanwhile, Back at the Vertigo Ranch

Posted by TheOptimist (713 posts) - - Show Bio

So there is so much focus on the DC New 52 and Marvel's response to it that I thought I'd turn an eye to the untouched part of the DC line, that being the Vertigo imprint... untouched might actually be the wrong word even, as some thought the integration of characters like Swamp Thing, Constantine and Xanadu, former Vertigo mainstays would be the death knell of Vertigo's line. Now that we have the October sales info, I thought I'd sum up where things stand at Vertigo, looking only at those issues that are current ongoing series and their sales figures. Here is the most recent sales number for each of their current ongoing titles:

Fables - 18,109 Units

American Vampire - 15,288 Units

The Unwritten - 10,481 Units

Hellblazer - 9,608 Units

Izombie - 9,237

Sweet Tooth - 7,963

Here is some more information. Since the last year, Hellblazer has 'lost' only 37 readers, a mere 0.384% of the book's readership. American Vampire has lost around 4,562 readers, and Izombie has lost 27.84% of last year's readership. Sweet Tooth comes in as the lowest non-cancelled book at 7,963 readers. The Unwritten will also begin shipping twice a month, with variable perspective issues. All in all, these figures aren't all that bad. Low sales tolerance has long been a Vertigo feature, and these titles are holding far above the levels that Vertigo titles may often get the axe... even more importantly, most of the titles have endured much longer than other typical Vertigo series. A vast majority of the imprint's titles don't make it past 30 issues... half of these already have and the odds aren't looking bad for the others to make that mark. Jeff Lemire has already stated that the current estimated conclusion of Sweet Tooth will be around issue #50, which leaves us without about 2 years of issues to go. At the current level and attrition rate, Sweet Tooth should end in the comfortable cancellation zone without any real worry.

Upcoming new titles for Vertigo include the following:

Dominque Laveua: Voodoo Child, debuting in February, most likely with Vertigo's traditional $1 first issue.

Vertigo will also be publishing the adaptation of the acclaimed The Girl with the Dragon Tattoo, most likely in mini-series format, along with the accompanying installments.

Be on the look out for Fairest, a new Fables spin-off sometime in Early 2012. Additionally, Willingham's Fables novel (also published under the imprint) Werewolves of the Heartland is to come this following year.

So what are your thoughts on DC's adult imprint? What effect has the new 52 had on the line? Are you now or have you ever been a Vertigo reader? What are you buying? Should Vertigo add new titles or hold steady with their current product line? What would you do with Vertigo?

#1 Posted by Yumulu (762 posts) - - Show Bio

I haven't really bought comics for some months but when did Vertigo fall to only 6 montlhy publication?

#2 Posted by aztek_the_lost (28224 posts) - - Show Bio

@Yumulu: they have others but DMZ and Northlanders are slated to end in December and March respectively (not cancelled though, just Brian Wood leaving DC) and I'm not sure why Scalped isn't included in this list

Moderator
#3 Posted by VanAce (139 posts) - - Show Bio

Scalped #53 sold 6,203. And if I am not mistaken that is another title finishing up soon?

Some of the reason that these titles are still alive even though they have quite small sale numbers is due to the face that they, along with many other Vertigo titles, sell quite well in collected. The longer series like the ones mentioned fall in and out of the top 300 graphic novels charts all the time so they have some lasting effect. If you look at the charts Y - The Last Man is still selling quite well.

#4 Posted by TheOptimist (713 posts) - - Show Bio

@aztek_the_lost: I didn't include any of the concluding series or mini-series figures, just because I was mostly focused on those that could potentially be heading towards cancellation or conclusion. Scalped has been doing just fine, but it is set to conclude as well.

#5 Posted by Yumulu (762 posts) - - Show Bio

@aztek_the_lost: I tought the two Brian Wood series were simply coming to a natural end, do you know why he's leaving DC?

#6 Posted by aztek_the_lost (28224 posts) - - Show Bio

@Yumulu: it is a natural end, he's been talking about DMZ ending at this point for a while and Northlanders could be ended at any arc so I'm sure when he saw that it was approaching 50, that would make a good point to end it

not sure why he's leaving DC though, maybe he wants to go back to smaller publishers?

Moderator
#7 Posted by aztek_the_lost (28224 posts) - - Show Bio

@TheOptimist: what, when is Scalped set to conclude?

Moderator
#8 Posted by TheOptimist (713 posts) - - Show Bio

@aztek_the_lost: Scalped is ending with issue 60...

Wood was originally a candidate to be on Supergirl with the relaunch, but ended up not writing it. He is now going to be writing a mini for Marvel, that is the only news for the moment. I'd love for him to jump into a DC title, but I'm not sure exactly what the situation is...

#9 Posted by aztek_the_lost (28224 posts) - - Show Bio

@TheOptimist: hmm, that's too bad, I guess I saw the ending coming but I figured it would still be another two years maybe

Vertigo has way too few ongoings IMO though, they're dying off at a much higher rate then new ones are being announced...I feel like in the future Vertigo's just going to be OGN's and minis or something

Moderator
#10 Posted by Yumulu (762 posts) - - Show Bio

@aztek_the_lost: Judging by the words of the man himself, it seems that Northlander was in fact cancelled. I never realize he had an exclusivity contract with DC just taught that having 2 ongoing plus some minis was enough to occupy anyone.

Anyway it just gonna be more independent work and a marvel mini. Ah well nothing stop him to make more work at DC in the future this doesn't feel like a bad breakup.

As long as they don't let go of Willingham, Vertigo gonna be all right. Even if as a reader I'd like a little more diversity.

#11 Posted by aztek_the_lost (28224 posts) - - Show Bio

@Yumulu: ah, well Wood's books always were low-sellers, I guess the exclusivity thing makes sense...I know he said that's not why he thinks Northlanders was cancelled but I'm pretty sure it is, I'm pretty sure the only reason his books weren't cancelled sooner is because of the contract

Moderator
#12 Posted by Jonny_Anonymous (33495 posts) - - Show Bio
@aztek_the_lost said:

@Yumulu: it is a natural end, he's been talking about DMZ ending at this point for a while and Northlanders could be ended at any arc so I'm sure when he saw that it was approaching 50, that would make a good point to end it

not sure why he's leaving DC though, maybe he wants to go back to smaller publishers?

Image?
#13 Posted by Billy Batson (58031 posts) - - Show Bio

Hellblazer is at #4? Weird...or on the second thought Fables has always been popular and American Vampire is the new big thing. But coming after Unwritten?
Scalped is ending soon? NOOOOOOO!
BB

#14 Posted by Billy Batson (58031 posts) - - Show Bio

@aztek_the_lost said:

@Yumulu: it is a natural end, he's been talking about DMZ ending at this point for a while and Northlanders could be ended at any arc so I'm sure when he saw that it was approaching 50, that would make a good point to end it

not sure why he's leaving DC though, maybe he wants to go back to smaller publishers?

isn't he going to write for Marvel?
BB

#15 Posted by The Poet (8337 posts) - - Show Bio

hmm...

Moderator

This edit will also create new pages on Comic Vine for:

Beware, you are proposing to add brand new pages to the wiki along with your edits. Make sure this is what you intended. This will likely increase the time it takes for your changes to go live.

Comment and Save

Until you earn 1000 points all your submissions need to be vetted by other Comic Vine users. This process takes no more than a few hours and we'll send you an email once approved.