So there is so much focus on the DC New 52 and Marvel's response to it that I thought I'd turn an eye to the untouched part of the DC line, that being the Vertigo imprint... untouched might actually be the wrong word even, as some thought the integration of characters like Swamp Thing, Constantine and Xanadu, former Vertigo mainstays would be the death knell of Vertigo's line. Now that we have the October sales info, I thought I'd sum up where things stand at Vertigo, looking only at those issues that are current ongoing series and their sales figures. Here is the most recent sales number for each of their current ongoing titles:
Fables - 18,109 Units
American Vampire - 15,288 Units
The Unwritten - 10,481 Units
Hellblazer - 9,608 Units
Izombie - 9,237
Sweet Tooth - 7,963
Here is some more information. Since the last year, Hellblazer has 'lost' only 37 readers, a mere 0.384% of the book's readership. American Vampire has lost around 4,562 readers, and Izombie has lost 27.84% of last year's readership. Sweet Tooth comes in as the lowest non-cancelled book at 7,963 readers. The Unwritten will also begin shipping twice a month, with variable perspective issues. All in all, these figures aren't all that bad. Low sales tolerance has long been a Vertigo feature, and these titles are holding far above the levels that Vertigo titles may often get the axe... even more importantly, most of the titles have endured much longer than other typical Vertigo series. A vast majority of the imprint's titles don't make it past 30 issues... half of these already have and the odds aren't looking bad for the others to make that mark. Jeff Lemire has already stated that the current estimated conclusion of Sweet Tooth will be around issue #50, which leaves us without about 2 years of issues to go. At the current level and attrition rate, Sweet Tooth should end in the comfortable cancellation zone without any real worry.
Upcoming new titles for Vertigo include the following:
Dominque Laveua: Voodoo Child, debuting in February, most likely with Vertigo's traditional $1 first issue.
Vertigo will also be publishing the adaptation of the acclaimed The Girl with the Dragon Tattoo, most likely in mini-series format, along with the accompanying installments.
Be on the look out for Fairest, a new Fables spin-off sometime in Early 2012. Additionally, Willingham's Fables novel (also published under the imprint) Werewolves of the Heartland is to come this following year.
So what are your thoughts on DC's adult imprint? What effect has the new 52 had on the line? Are you now or have you ever been a Vertigo reader? What are you buying? Should Vertigo add new titles or hold steady with their current product line? What would you do with Vertigo?