It seems to me that DC seems to be taking very similar steps in the New 52 to introduce Tim Drake, in his Red Robin persona, as they did with Dick Grayson as Nightwing back in the 80s.
Tim has been reintroduced in the New 52 with a costume that I find similar to Nightwing's debut in the Teen Titans. The two costumes give off similar vibes with the yellow accentuations. Aside from the wings on Red Robin's costume, they both feel similar. Another important aspect of the dramatic costumes is that it sets them apart from Robin.
Another way that Tim and Dick have been made similar since the New 52 reboot is that they are both shown to lead a "new" team of younger heroes. Nightwing took over leadership of the Teen Titans when he was first introduced, forming a team of sidekicks that had not been seen before. In the New 52 Tim is seen forming a team of young heroes known as the first of its kind. This similarity is used to show Tim's leadership abilities and connection to the DC Universe in a similar way that DC handled Nightwing's departure from Batman.
Both Tim Drake and Dick Grayson have also been replaced in similar ways. For Dick, it was Jason Todd that next took over as Robin, whereas Damian takes over for Tim. Both of these replacement Robins have similar personalities, and both are drastically different from the preceding Robin. Both Jason and Damian have darker, more rebellious attitudes than the ones before them. By choosing Jason and Damian to replace Dick and Tim, DC is encouraging followers of the previous Robin to buy their new book and continue following their adventures, rather than just be complacent with the new Robin.
There are many similarities between Nightwing and Red Robin and their departures as Robin. Could this be DC's purposeful method of trying to build Red Robin to the same level of popularity that Nightwing currently enjoys? Do you think that in the next few years we will start to see Red Robin make his way into DC animated adventures to continue boosting popularity?