(Lol) Thor 1 also is part of the franchise... Actually Thor movies combined made more money than Cap movies combined, obviously the industry acknowledges that because that results were obtained without a movie critical acclaimed like Cap 2, only in comic book sites people can claim that Thor didn't translate well for live action (nonsense), and just like i said your/my opinion doesn't matter and currently RT has a lot of influence in the movies performance and perception, perhaps is the other way around i acknowledge this stuff in the movie business perspective and you only in the comic book fan/viewer role, certainly i was more disappointed than you with Thor 2 but that is irrelevant for this discussion i also thought that Incredible Hulk and Iron Man 2 were not good...
"Indeed, many titles that failed to reach tracking projections had poor scores on review-aggregation sites. Paramount and Skydance's Terminator: Genisys was expected to clear $55 million during the five-day July 4 holiday; instead, Genisys, with a 26 percent score on Rotten Tomatoes, opened to a disappointing $42.5 million. Warners was blindsided repeatedly as Entourage, Magic Mike XXL, Vacation, The Man From U.N.C.L.E. and We Are Your Friends came in well behind tracking. None was particularly well received. Fox's Fantastic Four, savaged by reviews and its director's own tweet, lagged far behind initial tracking.
The opposite was true for movies with strong marks on Rotten Tomatoes, includingTrainwreck (85 percent "fresh"), Straight Outta Compton (90 percent) and Mission: Impossible — Rogue Nation (93 percent). Each came in well ahead of projections. Universal and Paramount promoted Rotten Tomatoes scores rather than individual critics in ads forTrainwreck and Rogue, respectively, a Hollywood first. "There is a point where traditional tracking can't tell you everything anymore because of word-of-mouth," says Universal domestic distribution chief Nicholas Carpou. Adds Fox domestic distribution head Chris Aronson: "We're seeing these wide swings because of immediacy of social media. Maybe we need to re-examine the methodology."
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