So Thor was #1 last weekend, earning over $65 million in Domestic sales. When you add in Foreign sales, the movie more than earned back the estimated $150 million spent in making the film.

So what does this info tell us? Quite a bit actually…

1) Movies which the studios question their profitability will make money back faster in theatres with $15.00 ticket prices (3D IMAX theatres). Thor isn’t the first movie that went this way, and there are some movies that could have benefited from this process.

2) A lot of people went to see Thor…a movie based on a character that isn’t well known to the general public. I knew more about Thor than the average ticket buyer, but not as much as I do about Spidey, Supes, Bats, the X-Men and the Fantastic Four. I went to see Thor because I wanted to see the next chapter in the evolving Marvel Movie Universe. The philosophy (referencing other characters and plot lines) works in comics, and Marvel proves it works in film too.

3) Most importantly, this proves that movies about lesser known comic properties can make a profit. I’m a firm believer that every character of every comic book company can be written in such a way to make them interesting and worthy of a film, and Thor just makes the point.

So go ahead Marvel – make the damn Black Widow and Ant-Man films! We’ll get in line. Along with Hawkeye, Hercules, Moondragon, Moon Knight, USAgent, Spider Woman…    

Also......... THOR 2!

it means absolutely nothing. Reaching #1 doesn't really mean anything, other than people watched it. You can be the #1 movie and be awful. Just look at the Tyler Perry films.

"it means absolutely nothing. Reaching #1 doesn't really mean anything, other than people watched it. You can be the #1 movie and be awful. Just look at the Tyler Perry films. "

"

So Thor was #1 last weekend, earning over $65 million in Domestic sales. When you add in Foreign sales, the movie more than earned back the estimated $150 million spent in making the film.

So what does this info tell us? Quite a bit actually…

1) Movies which the studios question their profitability will make money back faster in theatres with $15.00 ticket prices (3D IMAX theatres). Thor isn’t the first movie that went this way, and there are some movies that could have benefited from this process.

2) A lot of people went to see Thor…a movie based on a character that isn’t well known to the general public. I knew more about Thor than the average ticket buyer, but not as much as I do about Spidey, Supes, Bats, the X-Men and the Fantastic Four. I went to see Thor because I wanted to see the next chapter in the evolving Marvel Movie Universe. The philosophy (referencing other characters and plot lines) works in comics, and Marvel proves it works in film too.

3) Most importantly, this proves that movies about lesser known comic properties can make a profit. I’m a firm believer that every character of every comic book company can be written in such a way to make them interesting and worthy of a film, and Thor just makes the point.

So go ahead Marvel – make the damn Black Widow and Ant-Man films! We’ll get in line. Along with Hawkeye, Hercules, Moondragon, Moon Knight, USAgent, Spider Woman…    

"

I really really hope they can put 'Avenger' somewhere in the title for the Ant-Man movie for it to do well because people know him way less than they do Thor.

I wouldn't say the initial #1 position means absolutely nothing.  #1 does mean something, but I agree that it doesn't mean all that much these days, especially if the other films aren't that hot.  If it stays there week after week, in spite of expected new blockbuster titles, that will mean a lot more.  In the end, the final box office sales will tell.

there should be atleast an ant-man, hawkeye, black panther, doctor strange and possibly a moon knight and S.H.I.E.L.D. MOVIE IN THE making

cuz Thor was awesome.

it means Green Lantern better bring it

I understand what some are saying about the fact that the #1 spot is fluid, and you're right. It is very likely that Thor won't last long there or even in the top five.

My other point was that between foreign and domestic ticket sales, Thor made it's money back as of yesterday. So every ticket sold going forward is gravy. This means that Thor is a money maker, regardless of whether or not it makes "blockbuster" status (a process I don't understand). Since this is ture for Thor, it is very likely that Marvel movies based on other lesser known characters can still be lucrative, even if they don't hit the #1 spot.

But it sure was damn nice to see Thor hit it!