The Dandy, Britain’s oldest comic book that has run for 75 years is facing the axe as sales dip bellow 8,000 a week. From it’s hay day in the 1950’s and then again in the 1980’s to being stripped back to a fortnightly release in 2007, in an attempt to boost sales that has so far proved to be fruitless, a lack of exploration into the digital field seems to have caught the Dandy up, however the classic characters such as Desperate Dan will live on if the comic is to end, by either a leap into the online world or via The Beano, a rival of equal long standing that has sustained a much higher commercial interest of late.
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