Remember when you would beg your parents to get you a box of cereal not because you liked the flavor, but because you couldn't wait to rip it open to get to the prize that was inside? I bet you never thought that one day the prize would go from being stickers and small plastic action figures to footage from the upcoming The Amazing Spider-Man movie. That's right, all you have to do to check out the clips from the upcoming movie is point your smartphone at the back of the cereal box, click, and enjoy the show. I know, we couldn't believe it either.
We got a look at three of the clips that were leaked online earlier today and have included them above and below. The first shows Peter Parker as Spider-Man in full costume and demonstrates how the character in the film won't be deviating too much from the one we've seen in the comics. Basically, he is still as goofy as ever. On what will likely be one of his first nights out on patrol, Parker runs into an armed robber. Although he initially plays the victim, Parker embarrasses the goon in the end.== TEASER ==
Do you know your own strength? Evidently, Peter Parker does not. At least not at first. Although he might only be trying to brush his teeth and get ready for bed like a normal teenager, Parker runs into a spot of trouble when he finds himself unable to turn the water faucet on without breaking it. Pretty funny stuff. We seem to recall another bathroom scene in a different superhero movie from not too long ago, too. Who does it better?
Finally we got a look at a scene of Peter Parker on a subway train in New York City. In case you didn't know, you should probably never creep up on Spider-Man while he's asleep. Just saying.
What do you think of the clips being made available on the backs of cereal boxes? Do you think this is a good way to market the film? Are you looking forward to catching The Amazing Spider-Man on July 3rd, 2012?