"In July, Sony Pictures will release The Amazing Spiderman. We're excited about the film and expect it will drive significant benefits for Spiderman consumer products.
To that end, we recently completed a transaction with Sony Pictures to simplify our relationship. And then in the deal, we purchased Sony Pictures' participation in Spiderman merchandising, while at the same time, Sony Pictures purchased from us our participation in Spiderman films. This transaction will allow us to control and fully benefit from all Spiderman merchandising activity, while Sony will continue to produce and distribute Spiderman films. We won't be specific about the economics of this 2-way transaction, but we expect it will drive attractive returns for Disney."
Is this a sign of things to come? Do you think Spidey will find his way to the Marvel Studio films? I think this is only step one of the inevitable crossover. :)