Came to this thread late though I'd have to agree. I see way more hoopla over Batman's 75th than Superman's last year.
I've seen the arguments that "Batman is more appealing and relatable" but that in part is only due to Batman's successful revamping in the late 80's, along with a then highly popular movie in '89, followed by a well animated cartoon series/toys..
I believe all these combined both seeded future fans and audiences, which allowed DC to get eager creators to take risks further expanding his appeal.
Meanwhile, Superman and the other DC heroes didn't get as much of this push from either DC or WB. Although his '78 was one of the first modern blockbusters, he just wasn't marketed further and the franchise was allowed to wither.
I suppose that comes with being the first success that they didn't know what to do with it nor have the foresight then to maintain his presence.
In the 70's/early 80's (and definitely in decades before) by himself, Superman carried a lot of popularity, while Bats had respectable popularity.
It was that late 80's boost that helped Batman, but at a loss to the other DC characters.
Whatever success or critical acclaim either JLA, the Flash, Teen Titans, Legion of Super Heroes, Lobo, Deathstroke, Wonder Woman, Green Lantern, and Superman had, just wasn't capitalized properly and while there are attempts now to course correct, they now chime across as imitating heroes who are successful.
I read Iron Man in most of the 90's, and they along with Avengers books were low sellers: out was all about Spidey and X-Men.
But still Marvel managed to crank out cartoons for them and put them on merchandise.....but sometime slipped at DC, my favorite company
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