(Warning: Minor spoilers ahead!)
Introduction
This New 52 title follows the hero popularly known as 'Superman'. Superman is a relatively powerful superhero (see: the most ridiculously overpowered hero going around the New 52) who is popular in certain circles (see: possibly the most well-known superhero ever). A major supporting title in the Superman family, 'Superman' follows Superman as he defends Metropolis from alien and superhuman threats as Superman, and does significantly less violent and destructive things as mild-mannered journalist Clarke Kent.
Superman started with a six-issue arc written by George Perez and drawn by Jesus Merino, and was followed by three two-issue arcs with Dan Jurgens taking over from George Perez. As of the 0-month special, the title has been taken over by Scott Lobdell and Kenneth Rocafort. Superman is currently the leading title in the crossover event 'H'el on Earth', along with the Supergirl and Superboy titles.
Sales Figures
Month | # | Place | Change | Sales | Change | % | Creative Team | Main Adversary | Other |
Sep-11 | 1* | 5th | = | 118,376 | = | N/A | Random Fire Alien | ||
Oct-11 | 2* | 7th | -2 | 94,233 | -24,143 | -20.40% | George Perez, Jesus Merino | Random Semi-Invisible Alien | |
Nov-11 | 3* | 8th | -1 | 77,747 | -16,486 | -17.49% | George Perez, Nicola Scott, Trevor Scott | Random Ice Alien | |
Dec-11 | 4* | 8th | = | 68,879 | -8,868 | -11.41% | George Perez, Jesus Merino | Team Random Alien | |
Jan-12 | 5 | 7th | 1 | 73,719 | 4,840 | 7.03% | George Perez, Nicola Scott, Trevor Scott | Team Random Alien | |
Feb-12 | 6 | 7th | = | 69,633 | -4,086 | -5.54% | George Perez, Nicola Scott, Trevor Scott | Team Random Alien | Feature: Supergirl |
Mar-12 | 7 | 7th | = | 66,588 | -3,045 | -4.37% | Dan Jurgens, Keith Giffen, Jesus Merino | ||
Apr-12 | 8 | 7th | = | 64,486 | -2,102 | -3.16% | Dan Jurgens, Keith Giffen, Jesus Merino | Helspont | |
May-12 | 9 | 12th | -5 | 62,232 | -2,254 | -3.50% | Dan Jurgens, Keith Giffen, Jesus Merino | ||
Jun-12 | 10 | 11th | 1 | 59,081 | -3,151 | -5.06% | Dan Jurgens, Jesus Merino | Anguish | |
Jul-12 | 11 | 10th | 1 | 56,066 | -3,015 | -5.10% | Dan Jurgens, Jesus Merino, Vicente Cifuentes, Rob Hunter | Unnamed Alien | |
Aug-12 | 12 | 11th | -1 | 53,326 | -2,740 | -4.89% | Dan Jurgens, Jesus Merino | Unnamed Alien | |
Annual | N/A | N/A | 44,438 | N/A | N/A | Helspont | Feature: Martian Manhunter, Grifter, Starfire, Hawkman | ||
Sep-12 | 0 | 11th | = | 60,493 | 7,167 | 13.44% | Scott Lobdell, Kenneth Rocafort | Unnamed Kryptonians | Event: New 52: Zero Month |
Oct-12 | 13 | 11th | = | 52,155 | -8,338 | -13.78% | Scott Lobdell, Kenneth Rocafort | A Tripedal Curosiananium | Feature: Supergirl, Event Tie-In: H'el on Earth |
Nov-12 | 14 | 14th | -3 | 52,572 | 417 | 0.80% | Scott Lobdell, Kenneth Rocafort | Feature: Supergirl, Superboy, Event: H'el on Earth |
"Please note that comics marked with an asterisk have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect."http://www.diamondcomics.com/Home/1/1/3/597?articleID=128620
Family Sales
Place | Change | Title | Issue | Sales | Change | % Change |
7th | -2 | Action Comics | 14 | 64,341 | -2,900 | -4.31% |
14th | -3 | Superman | 14 | 52,572 | 417 | 0.80% |
28th | 1 | Supergirl | 14 | 31,270 | 1,820 | 6.18% |
30th | 2 | Superboy | 14 | 28,017 | 2,291 | 8.91% |
(Note to self: Next time, just print-screen images of your tables from the not-horribly-glitchy Microsoft Excel)
Analysis
General Overview
Cashing in on his status as 'one of the two most famous superheroes ever created, ever', Superman started the New 52 as a top 5 comic. Since then, the title has slid out of the top 10, playing second fiddle in the Superman family to Action Comics and falling behind fellow Justice League members such as Green Lantern, Aquaman and Flash. However, the title recently found a price ceiling at just over 50k, and has a new creative team writing the volume's first crossover event H'el on Earth, which has already led to a monthly gain in comic sales. (Said gain was 0.80%, but a positive result is still a positive result.)
If Great Villains Make Great Heroes, Then…
Due to the generally adversarial nature of comic books, a lot of focus is placed on the villain who must be stopped by the intrepid hero before they can continue on their dog-kicking, moustache-twirling rampage. So when comic book readers don't respond to whatever dastardly do-badder is tying the distressed damsel to the train tracks, comic sales can suffer as a result. Looking at how the villains have sold thus far, you can see the difference between an 'Anguish' and a 'Helspont'. Under Helspont, the standard drop in sales from month-to-month slows considerably and seemingly heads to a sales floor. Under Anguish, the monthly drop says 'sales floor? Ha!', and accelerates again like the Helspont double-issue never happened. From the Anguish school of unpopular villainy, we have Unnamed Alien, a Tripedal Curosiananium, and Team Random Alien. From the Helspont school of villains who bolster sales, we have… H'el.
Looking at things the successful villains have in common, it seems readers really dig characters whose name starts with 'Hel'. Investigating on a slightly deeper level, Helspont and H'el are powerful characters who have extensive dialogue, and the resultant characterisation that tends to occur. Furthermore, both villains have circumstances which give a general vibe of 'Pay attention to this guy, he's going to do stuff'; Helspont is a pre-existing Wildstorm villain with backstory, and H'el is the focus of a major crossover between two other titles. This is compared to the other villains, who are either mysterious nameless alien threats who rampage mindlessly before being stopped by a combination of horrifying violence and calamitous damage to public property reminiscent of Hurricane Sandy, or Anguish. Anguish is stupid.
So, in conclusion, comic fans seem to prefer villains with characterisation, plot relevance and not being Anguish, and that is reflected in sales. Go figure.
Helspont Rising
As previously mentioned, Helspont is one of the two villains who slowed the sales rot, and he did it without a crossover. And while H'el is set to peak in plot relevance in the next few issues, Helspont is receiving a slow build, starting with a two-issue arc to demonstrate that he's a big deal, followed by a major appearance in the Superman Annual where he basically told Supes that 'I'm coming back eventually, bad shit is going to happen, and you can't stop me.' Seeing how well Helspont is selling already, the writers at Superman now have a plot hook for a major comic event, and can look forward to a nice sales return on their investment when they eventually do pull the 'Helspont' trigger.
H'el on Earth
Last month saw the beginning of the new crossover event H'el on Earth. Sales have been positive thus far for the comics involved; Superboy and Supergirl both experienced considerable jumps in sales, while Superman posted a significantly reduced but still positive result. As Superman is the biggest title in the crossover, it probably won't see the same jumps as the other Superman family titles involved. That being said, the increased attention has hardly been doing sales any harm, and there's no reason to think sales numbers won't at least remain steady during the crossover.
Thir- Fourth Time's The Charm
DC has tried a few different creative teams with this title; Perez/Merino, Jurgens/Giffen/Merino, Jurgens/Merino, and now they've settled with the all-new Lobdell/Rocafort team. The new creative team of Lobdell (Teen Titans, Red Hood and the Outlaws, Superboy) and Rocafort (Red Hood and the Outlaws) have sold well thus far, keeping almost all of their original sales after the uniform 0-month jump and fall and even turning profit a profit in the first month of H'el on Earth. However, time will tell if they can maintain readership after the end of H'el on Earth.
Predictions
- 1 Month: 13th,3 Month: 10th,6 Month: 9th
- Despite recently sliding out of the Top 10, Superman is still a ridiculously famous character with a well-regarded new creative team, major crossover in progress, and what seems like a firm price floor. I'm tipping them to tread water while Death of the Family is selling, and sneak back into the Top 10 once titles like the supporting bat-family titles fall back to their usual places.
- Safety: 5/5
- It's Superman. He's the face of DC Comics. This title is going to survive until the next time DC decides to reboot their universe, at which point he will be replaced with Volume 4 Superman. The only titles safer than Superman are Justice League, Action/Detective Comics, and Batman. They'll cancel just about anything else before getting rid of this guy.
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