The studio has teamed with JCPenney to launch Supergirl as a lifestyle brand aimed at 8- to 12-year-old girls with clothing that prominently features the S-shield...Products, made up of T-shirts, dresses, dancewear and other apparel, will be priced from $20 and $38 and hit store shelves July 20, timed for the back-to-school season.

The girls market is just too lucrative to pass up...Disney Princess has turned into a $4 billion-a-year juggernaut for the Mouse House since it bowed in 2000, selling apparel, toys, books, movies, games and other merchandise featuring nine characters like Snow White, Cinderella, "The Little Mermaid's" Ariel, "Beauty and the Beast's" Belle and now Tiana from "Princess and the Frog."

Warners saw an opportunity with Supergirl because "the Supergirl S-shield is embraced the world over as a symbol of girl power," said Brad Globe, president, Warner Bros. Consumer Products.

Supergirl t-shirts may be a good start though. Maybe one thing DC/WB should work on is television. Growing up, I remember little girls pretending to be She-Ra, a show starring a strong female character, which many boys I knew at the time watched too. Maybe it's time Supergirl got her own show. She's appeared on the Justice League of America cartoon enough times. Not only could girls enjoy watching a strong female lead take down the bad guy, by herself, every single week, but it's something boys could enjoy too because it's a Superhuman character. 

I know there are a lot of guys on this site, but in what ways do you think comics could empower little girls and what outside media or consumer products would you create to let them know "boys and girls are equals?"

~Mat Elfring is a comedian, teacher, comic book writer, comic store employee, and has a girlfriend who is tougher than he is.~

They do. A lot of my friends ask me where can I find them, because am the "comic guy".

:O   I'd definately buy one!

Yeah some of my friends that are girls have comic book shirts and they don't even read comics.

we are talking little girls?  
 
Maybe, but as there has not been anything Supergirl related with Hanna Montanna attached probably not

I don't think it should be split up so much. I really hate that the only comic-related t-shirts I can find in girl sizes are ones that say 'Girl Power' and 'My Boyfriend is a Superhero' on them. WTF? Give me a Hulk t-shirt any day. Just because I like comic books doesn't mean I'm all into 'girl power' and reinforcing gender stereotypes. I bought by Batman belt in the River Island men's section, for God's sake. So what they're doing by making 'special girls' clothing' is a load of rubbish.  
Girls wearing superhero clothing isn't as spread out because the parents are buying their children gender stereotypical clothing that is outdated and sometimes sexist. So perhaps it's not the manufacturer's fault, but the people doing the buying.
And what exactly is the difference between the Supergirl "S" and the Superman "S"? I have a pair of underpants that have the Super-logo on them, so I refer to them as my Superman-pants. But the label says Supergirl. So why is "the Supergirl S-shield embraced the world over as a symbol of girl power"? if it's the same damn logo? Does it mean that when Superman wears it, it's the symbol of boy power? It's a travesty.

It's the "in" thing.

"    
 I've seen girls wearing the Superman logo before.  A sparkly gold Superman logo is just like a sparkly Ramones logo t-shirt; they wear it because they like it without knowing anything about what it means. "

And POWER GIRL shirts?

" @Falco974:   I'd wear a Power Girl shirt! ;) 
 

"

" @AngelFrost said:

" @Falco974:   I'd wear a Power Girl shirt! ;) 
 

"

There are already those kinds of shirts actually. "

Well you would kind of think that if a girl was wearing it, it's Supergirl. LOL i always thought that too.

I would buy it for my niece. It's cute. I see nothing wrong with trying to introduce girls to comics any way you can do it. Who cares if they don't know if it stand for Superman or Supergirl. Aren't the logos the same anyways?

I don't get why little girls need to be "empowered." I also don't get why boys and girls have to be equal.

I like it, I'd buy a cute supergirl shirt for my niece. 

It makes sense I guess. 
Too bad DC can't try to push more Wonder Woman apparel.

It's nothing new. I wore Wonder Woman and Batgirl t-shirts from the early sixties. I owned Hawkgirl and Black Canary t-shirts from the sixties and fifties, and in some cases only wore once, and I still own several wrapped and unpackaged. 
 
Wonder Woman, Hawkgirl, Batgirl, Catwoman and Black Canary were popular costumes in the fifties and sixties, too.
 
There were Wonder Woman t-shirts for boys that were popular because she was HOT. We would also wear the mens versions as we grew older in our own intimacy. 
 
Clothing and costumes for Batgirl, Catwoman, Wonder Woman and Supergirl maintained their popularity when the Adam West Batman TV show, Linda Carters Wonder Woman and Helen Slaters Supergirl were hits.
 
I wore the popular Hulk and Thing t-shirts from Marvel in the seventies. "If you can read this, yer too darn close.". We would often wear it backward. I also wore a Fantastic Four 4 t-shirt.
 
Images of Supergirl would be a good idea for WB to put on their clothing line, too. Art spreads and portraits from the artists, and panels from various issues. T-shirts, bags, lunchboxes...

I would love a supergirl shirt! Too bad they don't make them for women with large chest.. It would look more like PowerGirl if I put on that shirt. LOl For real!

I hope Supergirl merch does well - hopefully that leads to more heroine-centric gear. Liberty Belle/Jesse Quick shirts would be cool, no?

"Well you would kind of think that if a girl was wearing it, it's Supergirl. LOL i always thought that too. "

i dont get it. ive seen pink  "S" shirts and what not geared for
(and before you take shots at me read this: "specifically says either womens
or girls on the product " ) for years now. actually the whole superheros and comics are for
males and/or moslty a male dominated market (ei: Clubhouse Rules No Cooties) is a very old myth anyways.

"I was given this WOrld. I didnt make it"
and for me... it might not be a for sure thing since to me...
"this is a MAns World. But it would be nothing without a woman or a girl"
as in... Men are the Hunters women are the Prey. Men are super heroes and Women are princesses. Guys give women receive.. IMO
 
i kno sometimes its not exactly like that... im jus sayin tho...
 
so it might not be a for sure huge money making idea...
but its a great start than with anyone else...
*i kno im goin to get some heat for this comment*
but starting with Supergirl is Great. its a Female water down version of Superman. (i say water down because of the name"Girl" instead of Woman). and The Logo is Still Superman. Only a Female wears it thats the only difference. so it still stands by the idea. that This is a Mans World theme... kinda... also a subconscious that men are 1st. (not as in better. or should be more important). but as in. 1st as 1st to do something(usually) Since the world was ruled by men... and only by men. and now women are u kno running a lot of things around here. so there runner ups... they're jus getting started. IMO.  but at the same time. proving the "anything u can do i can do..." if only runner ups. as in the 2nd to do it.
 
and if it starts to sell a lot and it is a goldmine. then they can make Wonder WOman Shirts... IMO

" @xerox-kitty said:

"    
 I've seen girls wearing the Superman logo before.  A sparkly gold Superman logo is just like a sparkly Ramones logo t-shirt; they wear it because they like it without knowing anything about what it means. "

LMAO, that extreamly true. I remember someone wearing a dead Kennedys t-shirt and I said "nice shirt, glad someone other than me likes them." Then they said " Oh is it a band? I just really like the logo." I was thinking to myself well you just suck then lol. "

" @Vortex13 said:

" @xerox-kitty said:

"    
 I've seen girls wearing the Superman logo before.  A sparkly gold Superman logo is just like a sparkly Ramones logo t-shirt; they wear it because they like it without knowing anything about what it means. "

LMAO, that extreamly true. I remember someone wearing a dead Kennedys t-shirt and I said "nice shirt, glad someone other than me likes them." Then they said " Oh is it a band? I just really like the logo." I was thinking to myself well you just suck then lol. "

What? Did they think it was for the actual Kennedys? "

" @Jotham said:

" @Vortex13 said:

" @xerox-kitty said:

"    
 I've seen girls wearing the Superman logo before.  A sparkly gold Superman logo is just like a sparkly Ramones logo t-shirt; they wear it because they like it without knowing anything about what it means. "

LMAO, that extreamly true. I remember someone wearing a dead Kennedys t-shirt and I said "nice shirt, glad someone other than me likes them." Then they said " Oh is it a band? I just really like the logo." I was thinking to myself well you just suck then lol. "

What? Did they think it was for the actual Kennedys? "

Reminds me of a joke. This girl living in an apartment complex notices the guy down the hall everyday and thinks he's interesting. He has a large mohawk, always wears a Misfits t-shirt and his jacket has several spikes and buttons, ect. One day he is taking his garbage outside and she grabs hers and follows to try and spark a conversation. After introducing herself she finally gets up the courage to ask " So all of the stuff you wear, you hairstyle and all that. What does that mean? " and he says " Well, i'm punk. ". She says " Punk? Whats that? " So, he kicks over one of the garbage cans and says " See that? Thats what punk is. " So she kicks over another and says " So thats punk? " and he says " No, thats trendy. " "

If it's small enough for my daughter for sure!

Wonder Woman shirts should be made too. Hopefully, they'll be next.

DC comics is funded by nazi gold. 

I always wore comic shirts when I was a kid, I was (and still am) a nerdy tomboy! I remember owning loads of batman t-shirts and having spider-man pajamas. I got kicked out of playschool once because I was in a full batman costume and my Bat-mask was scaring the other kids!

You know, after reading the title of this thread, I immediately thought to myself: 
 
"Why?  Are you planning to sell some out of your van?"

" i dont get it. ive seen pink  "S" shirts and what not geared for
(and before you take shots at me read this: "specifically says either womens
or girls on the product " ) for years now. actually the whole superheros and comics are for
males and/or moslty a male dominated market (ei: Clubhouse Rules No Cooties) is a very old myth anyways.

"

Six Flags sells the heck out of those DC shirts. I have several friends who own everything from Harley Quinn shirts to Catwoman to Supergirl. Yeah, they're already popular with the 20 somethings... and the parents will buy them because the fathers who were geeks (and still are) will want their kids seen in them.

If not little girls, then their comic-loving parents. :)

Supergirl clothing has been in the UK for years. Sadly it usually comes in pink.