Peter Parker was bitten by a radioactive spider as a teenager, granting him spider-like powers. After the death of his Uncle Ben, Peter learned that "with great power, comes great responsibility." Swearing to always protect the innocent from harm, Peter Parker became Spider-Man.
"I sure do need to pay the rent... BUT I'M FAMISHED! Hand me that banana, Mr. Mayor" Spidey has his priorities in order. Still, the animation actually wasn't too bad in that commercial, and it's always good to see super-heroes setting a good example for the kids. Can't say I could see the Punisher getting a banana for murdering gang members, though.
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