Far as I can tell, only 3 heroes have rogues galleries that are considered "classics": Batman, Flash and Spider-man. Considering there are hundreds of super-heroes now, that's pretty elite company to have such a well-rounded rogues gallery. Other iconic heroes like Superman, Captain America and Green Lantern cannot make this claim. As to who's villains are better between Spidey's and Bat's..I'd go with Batman, but barely. (One must remember when Batman villains all became crazy hackers, that was actually very unique in the comic world, and was done as a reflection of what kind of a hero Batman is..he's kinda crazy also.) Flash's villains have the most quirky skill/power set, which makes for fun reading. I always see Spider-mans villains as a combo pack. Some loony tunes types (Venom, Carnage, Goblin) and some quirky types, though even his quirky ones have a very serious tone. (Sandman, Electro, Lizard, Doc Ock.)
In short, I don't know if they can be as popular as Bat-villains, but they have served Spider-man stories very well through the years, and there's no need to change what has worked.
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