Effective marketing and advertising is effective.
But seriously, I seem to notice Spiderman getting the bollocks kicked out of him far more than any other superhero out there (probably with the exception of Wolverine). I mean, I can't even count the amount of covers I've seen where he's on the ground, his costume shredded and his body bruised and battered.
Does anyone else notice this?
PS: This was spurred on by the most recent cover of him fighting the Lizard and getting his, well, NECK chomped off.
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