Ok so Ultimate Spider-Man might just be the volume that started it for me. After I got sucked in and spent a lot of money on all the trades, I started following monthly comics and became more involved in the community. I've been on here for a while now, and seeing as how I'm mostly the only comic book fan I know, I wanted to ask you guys what your favourite issue or story arc of Ultimate Spider-Man is.
For me it would either be the Clone Saga or the Hobgoblin arc. Both took existing storylines and (in the case of the Clone Saga) made them better or (in the case of the Hobgoblin arc) approached them in new and interesting ways. Let me know what you think.