I could support a Netflix-style model where I could pay a flat fee and read all I want, but only if print had a 90-day exclusive window and there were no such things as digital exclusives. The current model is a cancer that needs to go. Comic books are printed, not a string of 0s and 1s stored on an iPad.
While it's nice to see things like this being done for a good cause, I'm upset that it's Komen they are partnering with. The fact that the organization caved and is now back to giving money to Planned Parenthood leaves a very sour taste in my mouth.
This whole digital first nonsense is another reason why digital comics need to die. They had my interest in this title with the premise, and it grew when I saw Amanda was involved, but I now have to wait potentially months before I can buy the real comic... Digital distribution is fine for newspapers and things that need to be timely, but it needs to die a swift death for comics.
What I'd love to see is this universe-hopping in some way change history so the Ultimate version of Peter never died, so we can get the real Ultimate Spider-Man back. If you want to keep Miles around, fine - the Ultimate universe has found its Scarlet Spider.