The price increase isn't the deal with me. My pull list ends up costing me roughly $80-$100 a month as is it, and I'm fine with that. I spend more, though, as I sample trades or new titles here and there. With a couple of the Ultimate titles coming to an end, my pull list is thinning just a little.

Historically I've been a superhero and spandex reader, but I'm adding things like Air and The Northlanders, so it balances out.