I guess it's because of his image, and the way he gets things done. He dresses as a bat. Bats represent evil, and demonic forces. The Batman also is one of the most, if not, the most fearful heroes. He doesn't exactly come of as someone who loves humanity (though he does) His interrogation methods are't exactly 'safe' either. He's always playing the "bad cop," I guess these reasons put together, make him look dark, lethal, and fearful. Thus, making him an "anti-hero."
P.s He's a vigilante, and vigilantism is illegal. So, technically, he's a criminal.
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