If it's a good story, it will be a worthwhile one. Will the genie be put back in the bottle? Eventually. Whether it will be a revamp or some "magic spell", we'll see.
As for a reason for a secret identity, it makes it hard to live a normal life as a celebrity. Can Superman be a journalist anymore? Certainly not the same way. If Superman is a full time celebrity is he as accessible and relatable (both to the reader and to characters in the story)?
Hopefully there are some consequences to his identity being revealed. Dealing with the adjustment as a character is part of the potential of the story.
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