This happening a lot in recent times. Even with movies like Terminator Genesis and Jurassic World. Maybe its a marketing ploy, that casual viewers buy more ticket because of it... but it really sucks for the actual fans.
" GJ: No, because, quite honestly, if they wanted to read that Batman, they can. There’s fifteen books of that Batman published every month. There’s awesome stories and trades out there they can read."
Love that quote.
I have to admit, when I first read Vol 1 I was very pissed off at the portrayal of Batman in it. But after few days I was telling myself the exact same thing. I could really appreciate the book and it is one the best Batman stories for me now.