Why I'm dissapointed with Marvel NOW

As all of you probably know by now, Marvel has announced (and started) an initiative named Marvel NOW. MN is a relaunch of various Marvel comic book series, with new #1s and creative teams, not to mention the promise of a jumping-on point for new readers.

However, MN has been quite dissapointing for me. Many of you may be thinking "How do you know? Most of the titles aren't even out yet!". Well of course, as I'm not here to complain about the titles, but rather Marvel's handling of the relaunch itself.

The following points are the ones I have either actual problems with, or the ones I would have handled much better (and I'm sure many of you would have as well). Be warned, though: there will be a lot of comparisons to The New 52.

Marketing

One of the biggest differences between Marvel NOW and DC's reboot The New 52 is the marketing. Whereas DC put out all kinds of advertising for their controversial yet very successful reboot, Marvel has barely done an effort to advertise it. Many people up to this day are still unaware of the existence of MN, and many fans have to mention it whenever someone expresses interest in starting to read Marvel comic books. Of course, there was people who were unaware of DC's The New 52, but it was on a much smaller scale. DC put out commercials, posters, all kinds of advertising possible for a comic book company. Marvel hasn't done much of an effort, have they?

Variety

This is probably the biggest con for me because I was really interested in exploring new corners of the Marvel Universe. It's something that The New 52 allowed me to do with titles like Animal Man, Swamp Thing or Demon Knights; not to mention other not very successful but still commendable titles like Men of War, Blackhawks or G.I. Combat. With MN I see a lot of Avengers and X-Men related titles. Not that there's anything horribly wrong with that, but even if I ignore those the rest are still, for the most part, superhero titles. Yes, we are here (for the most part) to read superhero stuff, but I liked the fact that DC took a risk with magic and war titles, even if they weren't going to work, only to showcase and develop their universe further. Of course, I can pick up trades if I really want to see more of the Marvel Universe, but shouldn't MN be offering me a little bit more?

Scope

Marvel NOW is advertised as a "revolution". However, I'm not feeling that revolution. Remember when The New 52 was announced? It was a scary feeling for all us DC fans. However, with the frightening also came something else: excitement. We wanted Flashpoint to end and September to arrive so we could see how good or bad this New 52 thing was. Of course, there's mixed opinions on the new DCU's quality, but we can all agree on something: we were about to experience something big. Of course, the fact that it was reboot played a part on this, but I don't want Marvel to reboot their universe, because another thing played a part on this: how the titles were advertised. DC didn't hide a single title once they started promoting The New 52. All the 52 new, exciting titles exploded into our faces. Instead, Marvel teases them; something that doesn't work quite as well, because people don't like waiting, since they lose interest very quickly. There's also the fact that The New 52 brought a lot more new creators to DC, whereas MN has a lot of familiar names in it. Of course, there IS new talent, just not as much as there was in The New 52.

Does this mean I hate Marvel NOW or think The New 52 is completely superior? Not at all, the New 52 has a lot of flaws that haunt DC up to this day. However, you can't argue that it did feel a lot more exciting, and maybe that's what Marvel needed. I know I did, because if they had gone that way I probably would be interested in more titles that I am right now.

33 Comments
33 Comments
Posted by CrimsonCake

Was that poster on top of Subway real?

Posted by BlueLantern1995

As far as I'm concerned Marvel Now is better, New 52 did many wrong things and while the good(giving unpopular characters a chance to shine) is unquestionable almost everything else is a step backward. New 52 has removed some awesome titles like Blue Beetle and Frankenstein to put in more of there Batman titles and the like. The good is shrinking and the popularity of New 52 shrinks every month.

Marvel Now won't alienate the older comicbook readers, I like this. Marvel will still be Marvel. DC after New 52 isn't DC. Marvel Now as far as I'm concerned is better.

Posted by SmashBrawler

@CrimsonCake said:

Was that poster on top of Subway real?

Nope. PhotoFunia.

@BlueLantern1995 said:

As far as I'm concerned Marvel Now is better, New 52 did many wrong things and while the good(giving unpopular characters a chance to shine) is unquestionable almost everything else is a step backward. New 52 has removed some awesome titles like Blue Beetle and Frankenstein to put in more of there Batman titles and the like. The good is shrinking and the popularity of New 52 shrinks every month.

Marvel Now won't alienate the older comicbook readers, I like this. Marvel will still be Marvel. DC after New 52 isn't DC. Marvel Now as far as I'm concerned is better.

I don't know. Like I said, to me MN lacks a lot of the variety and excitement the New 52 had. Plus, they can always return to a Pre-52 status quo via retcons. It's not like the Silver Age was lost forever after COIE, right?

Posted by evilvegeta74

I can't judge until everything has been released and processed, which will happen in about March.

Posted by SmashBrawler

@evilvegeta74 said:

I can't judge until everything has been released and processed, which will happen in about March.

Yeah, that's why I said I'm not here to judge any of the titles. What I'm saying is that Marvel NOW isn't an appealing initiative to me. The only title I'm going to start reading is Captain America, since I was reading Spider-Man before the relaunch anyway.

Posted by Jonny_Anonymous

Your second point is my largest beef with both of the Big Two, it's the reason I don't read much of there stuff any more 

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Posted by BlueLantern1995

@SmashBrawler: New 52 has lost its excitement, all the good has gone down, this can be seen in the number of people dropping off. I may not have read much but I know enough of Pre-New 52 to say that it was better. To many changes were made. And guess what? We're stuck with it. No ammount of Retcons can change the damage. All they care about is the cash this is shown when they dumped many great titles to put in more Batman comics and other more popular ones.

New52 is what we've got, we might as well accept that. But with Marvel Now, Variety isn't a issue. Tons of New Stuff is coming. Red She-Hulk, Uncanny Avengers, All-New X-Men, Thunderbolts, Savage Wolverine, Superior Spider-Man and a few more. These are new and unique titles.

Marvel as far as I'm concerned is on the path to improvement, Marvel's monthly sales have been on the increase, DC's has been on the decrease. It is only a matter of time until Marvel gains the upper hand.

Posted by SmashBrawler

@BlueLantern1995: I don't see any of those titles as variety. What genre do they have in common? Superheroes. But I'm not seeing anything like Men of War or Frankenstein in Marvel NOW.

And of course retcons help. After COIE Wonder Woman was no longer a founding member of the JLA. In fact, she was a very recent hero. That's a huge change, but they retconned in Infinite Crisis, making WW one of the first new superheroes ever alongside Superman and Batman (new because of the JSA) and she was a founding member again. I'm not saying all the changes the New 52 brought are golden, but I'm pretty sure a lot of people were pissed off at DC after COIE for stuff like Man of Steel and Batman: Year One (hell, there's even angry letters available out there for this one). You have to see things in perspective.

Posted by BlueLantern1995

@SmashBrawler: Well Marvel has genre difference as well, they have Winter Soldier a Spy Comic.

The Genre difference isn't variety, its a different genre...that's it. Variety is is like having Apples, Oranges, pears, grapes etc. What you are talking about is something entirely different... what you are complaing about is like having Chicken, apples, cake etc.

As a superhero comic company having all this extra stuff is pointless. Sure it is nice but it is totally unnecessary. The good thing DC had(and lost) is the variety of superhero comics like having nobodies having titles. Marvel is doing this with having a Red She-Hulk comic, Guardians of the Galaxy, Uncanny Avengers, All-New X-Men, Thunderbolts, Savage Wolverine, Superior Spider-Man and a few more.

Retcons can only do so much. If it is a minor change then that can be fixed...A entire Universe? I don't think that can be retconned. Wonder Woman alone needs like a half a dozen and all the titles need some sort of Retcon. All the new stuff is central to New52. No ammount of Retcons can fix the mess they've made and going back won't help either cause that will make their sales go even further down the tube.

Marvel Now may not have many Non superhero titles(no new ones any way...that is if you are not counting the ones still available like Winter Soldier) but as a company about Superheroes it is only natural and lets face it, DC's non superhero titles aren't as good as their superhero ones and the declining sales in New52 proove my point. The readers are leaving slowly but surely. Marvel Now has brought up sales and it is only showing signs of increase.

Posted by Teerack

Being disappointed in something that's not out yet? Smart!

Posted by SmashBrawler

@Teerack said:

Being disappointed in something that's not out yet? Smart!

More like being dissapointed on the way the company has handled it. Looks like a lot of people are not reading the part where I said I'm not here to judge any of the titles.

Posted by Jonny_Anonymous
@SmashBrawler said:

@Teerack said:

Being disappointed in something that's not out yet? Smart!

More like being dissapointed on the way the company has handled it. Looks like a lot of people are not reading the part where I said I'm not here to judge any of the titles.

I doubt he even read the OP
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Posted by BlueLantern1995

I did read what you said but still see a person who is complaining about a company taking the right course of action for the long run. New52 ruined most of DC's big comics and while they are fun to read, They are not about the heroes we know. Wonder Woman is no longer Wonder Woman, Batman isn't Batman. New52 did good things but only on the others and that my friend they lost BIG TIME.

I myself like it when someone or some company admits they can't do a certain kind of thing and focus on what they can do. Instead of shooting blindly like DC did and putting in titles they knew wouldn't last, Marvel is focusing on the stuff they can do and are making it better.

I myself am very excited for these and I am going to get a few titles.

Posted by TDK_1997

Marvel NOW! is way worse than New 52 I think.

Posted by SmashBrawler

@BlueLantern1995: The non-superhero titles can and are better. Swamp Thing is better than Justice League. Demon Knights is better than Teen Titans. I, Vampire is better than Hawkman. And DC is trying to keep these titles around. While people are upset about Blue Beetle and Frankenstein, DC gave I Vampire and Demon Knights another chance. And these titles were selling less than Frankenstein or Legion Lost.

And let me be the first to tell you that the Pre-52 universe wasn't a perfect place, it had a lot of crap concepts. People who think otherwise need to take off their nostalgia glasses. Like I said, do you think people were happy with Man of Steel or Year One? Gods and Mortals? Justice League International? All those are classics today, but back then it meant that Superman lost most of his mythology so he could have a much colder and less vibrant Krypton. Batman was in a city full of crooked cops and Catwoman was a hooker. The amazons were raped by Heracles and his men, and Wonder Woman was a newbie superheroine. The mighty and heroic Justice League, defenders of Earth, were reduced to a bunch of B and C lbuffoons (with Batman being the only A-lister, still a buffoon though).

I don't know why people are so against many of these changes, almost as if a company didn't have to change in order to sell. Remember when Marvel events weren't about heroes mistrusting each other? Marvel execs don't. That's because it sells, and the truth is that DC wasn't selling. They weren't 1 point away from Marvel, they were 10. Many of these changes may be crap to old school readers, but it seems a lot of new readers like these changes. And should we be cynical with them? Treat them like the previous universe was untouchable, and their beliefs are utterly wrong, their moral standards warped so much they can't tell a hero from a villain? No, of course not. We have to let this new universe grow, give the next generation legends to believe in. DC had to do this in order to survive, because Marvel is the company that's in their cultural zeitgeist, not DC. When a kid goes to a comic book store they're going to pick up the Avengers, not the Justice League.

Who knows what future generations will think of the New 52? Maybe it's going to be remembered as the worst moment in DC's history. Maybe it's going to be remembered as the one thing that saved them. Are sales declining? Sure, because people are not giving it a chance. Comic book fans are getting more and more cynical, throwing hissy fits for everything, both from DC and Marvel.

Like I said, I don't get it. I will miss things from the old DCU, like Cyborg's membership in the Teen Titans, or sentiment of legacy and grandieur the JSA and JLA shared, but I'm not going to act like the New 52 is the bane of the comic book world. Not when DC perfectly knew what they were doing. I'm here to enjoy comic books, no matter which universe or reality they take place in.

Posted by SmashBrawler

@TDK_1997: I don't think it's worse, but I don't think it's as exciting or memorable. That's what I was trying to get across.

Posted by Teerack

You're right I only read parts of the OP.

Posted by BlueLantern1995

@SmashBrawler: I never said Pre-New52 was good or awesome. I said it was better. As for your New52 "non superhero titles are better", I could only see one title that actually isn't a superhero title. Swamp Thing and Demon Knights are superhero titles. I, vampire isn't. Diversity is what I think you are trying to mention made DC New52 good and you are right. The Diversity is what made New52 great...WAS. They trashed this to put in Batman Inc. and other ones like that.

Diversity not genre differences. New52 made many unnecessary stupid changes that ruined it. Martian Manhunter is a founder of JLA and changing that wasn't just stupid but WRONG, changing Superman from the 1st superhero to just your average day superhero was not just stupid but WRONG, changing Wonder Woman's origin wasn't just stupid but WRONG.

This New52 universe is not all bad but to say it is better or equal is wrong. People are dumping New52 not because they don't want to give it a shot but because all they knew and loved is gone(who is going to Buy Superman when he is not the symbol of superherodom? not me that's for certain). I personally am only buying titles that remained the same.

DC had some good ideas and some bad ones, unfortunately for them the bad ones far out weighed the good. Unless if they can get things to change very quickly, I'm afraid that DC will die.

As I said New52 wasn't or isn't all bad, some good came from it. But despite my last statement, Marvel is improving, DC is going down. Marvel Now isn't alienating the audience they already have, DC lost the one they had(and without them they are sunk). That is the difference. The radical change DC made is and unless something intervenes will kill them.

And with the point of the new readers...even they are jumping off. My neighborhood is stocked full with DC New52 titles but yet only 2 of the DC titles are missing and those are GL and Batman(and the last 2 times even Batman has been on the shelf sitting there). Everyone I know is buying Marvel. a Pre-teen kid walked into the store and walked past all the DC titles...he isn't a fan...I wonder how many DC truly won. Sure they did get a new audience but the new audience is smaller than their older one.

What would've made DC succeed is not having radical changes and reboot there universe without upsetting their old audience. Martian Manhunter not being a founder has made be deteremined NEVER TO BUY IT. And there are more titles in a similar scenario.

Marvel Now is bringing in New Readers, but is keeping their old one. Why DC couldn't do that, I may never know.

Posted by Manwhohaseverything

@BlueLantern1995 said:

Marvel as far as I'm concerned is on the path to improvement, Marvel's monthly sales have been on the increase, DC's has been on the decrease. It is only a matter of time until Marvel gains the upper hand.

You sure? I just saw Septembers sales figures, and while Marvel had the #1 book (AVX) DC held slots 2-12. (With, I believe 4 of them being Bat-books) the only main title I saw slipping was WW (which is a shame, that's a really good book) that means DC has 11 books that sell better than Amazing Spider-man, which I believe is Marvel's flagship title. After a year of the New 52, it doesn't seem like Marvel's closed much of the gap. And now that AvX is over, I can see the gap widening.

Posted by BlueLantern1995

Marvel is on the increase, I said DC is going down,I don't remember saying that DC didn't hold 2-12. But if you look Marvel is gaining readers monthly DC is losing monthly. Unless if things change, this Marvel increase and DC decrease is making it only a matter of time until DC ends up below Marvel...

Posted by Gambit1024

I completely agree. Them constantly having to say "This isn't a reboot" isn't exactly helping their cause either.

Posted by cameron83

But the old universe had billions of flaws,that everyone just overlooked.And alot of the so called flaws of the new 52 are just assumptions that are clearly dealt with in time (and will be explained later as said,but some fans don't wait).

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Posted by TitanTempest

My biggest disappointment with Marvel Now! Is that it does not have any information about DC titles!! I mean WHATS UP WITH THAT!?!?!?! hahahahaha...haha... (one more) ha

Posted by cameron83

@BlueLantern1995: I heard that it was the other way around...especially since things are getting more clearer,however MARVEL was kicking DC's butt before.

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Posted by BlueLantern1995

I don't know how I got into New52 bashing...I don't hate it...But I guess I got overly protective of Marvel Now...

Posted by lykopis

I don't believe you can compare the two (Marvel NOW and the New 52), they are entirely different from each other. DC completely threw everything up to that point and reintroduced their characters. Marvel is doing nothing of the sort? They are still holding true to their characters, just only presenting them in new environments. The reason why it's being presented as a company-wide initiative is because it effects all their products (for the most part). So why would they have commercials. large posters and excessive advertising to declare they are switching up some teams, focusing and bringing back characters who were previously in comic limbo? It's like shouting from your window to everyone below that your favourite tv show hasn't been cancelled. Its good news, sure, but not traffic stopping. Had Marvel went the route as DC, it would have smacked of desperation.

Edited by tg1982

@lykopis: I agree. Didn't New 52 pretty much wipe out all pre existing continuity? (I don't follow DC) I only ask because if anyone goes on the battle baords they always have to make a distinction between Pre-New 52 and New 52. From my understanding Marvel Now isn't wiping out any continuity, they are just basically starting new story runs with new creative teams, and ofcourse a few new comics. When Captain America #1 No one will have to make a distinction between it and current Captain America. So it seems that they are essentially two different beasts.

Posted by lykopis

@tg1982 said:

@lykopis: I agree. Didn't New 52 pretty much wipe out all pre existing continuity? I only ask because if anyone goes on the battle baords they always have to make a distinction between Pre-New 52 and New 52. From my understanding Marvel Now isn't wiping out any continuity, they are just basically starting new story runs with new creative teams, and ofcourse a few new comics.

You are exactly right.

Posted by tg1982

@lykopis said:

@tg1982 said:

@lykopis: I agree. Didn't New 52 pretty much wipe out all pre existing continuity? I only ask because if anyone goes on the battle baords they always have to make a distinction between Pre-New 52 and New 52. From my understanding Marvel Now isn't wiping out any continuity, they are just basically starting new story runs with new creative teams, and ofcourse a few new comics.

You are exactly right.

Thanks. And to expand it a bit further Marvel Now is nothing new to begin with, remember Heroes Reborn/Return?

Posted by One_Eye

@SmashBrawler said:

@TDK_1997: I don't think it's worse, but I don't think it's as exciting or memorable. That's what I was trying to get across.

I'm more annoyed at how vague Marvel NOW! has been. I'm not big on teasers and given the lack of cleverness surrounding their writing-direction as a whole;I'm not impressed. I mean blantantly ignoring their past continuities in order to fit with current story arcs I feel is disrespectful to both fans and the writers who established them in the first place. After the debacle that was AvX for instance, they might as well have done a reboot. At least then the recent changes in established canon would be more tolerable. As it stands right now I'm actually going to be purchasing less books now than ever given that Marvel's cancelled the majority of titles that I liked.((UXM being the main book))

Posted by The Stegman
@BlueLantern1995: Thing is though, DC is still a business, they didn't up and drop Frankenstein/Blue Beetle and all the others for the heck of it, they were low selling, you can't blame DC, they gave the characters a chance, blame the customers who didn't. Yes, they are a lot of Batman titles, but is it really any different from the 15 X men titles that seem to be out?? or all of the different Avengers titles coming with Marvel NOW? At least most of the Batman titles are actually good, I'd rather have a good title featuring an A lister than a mediocre title featuring a C lister who's there just for diversity's sake.
Posted by MadeinBangladesh

good points made by OP

Posted by Dark_Vengeance_

I'll judge start my judging when they launch the new spider-man.