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Freddy Freeman was an all-star student at the Binder school. An archetypal jock, he was also among the school's most popular and successful students. One of Freddy's friends was Billy Batson, Captain Marvel's alter ego, who worked as a boy reporter for WHIZ radio. At a WHIZ radio spelling bee hosted by Billy in , Freddy and Billy met Billy's long-lost sister Mary, whom Freddy immediately fell for.
Later, Freddy and his grandfather Jacob Freeman, went on a fishing trip in the Fawcett Bay, while Captain Marvel was engaged in a battle with Captain Nazi. Captain Marvel knocks Captain Nazi into the lake, and the Freemans are attacked when they attempt to save Nazi, unaware of who he was. not knowing who he is, lift the unconscious man into their boat to prevent him from drowning. Nazi immediately comes to, tosses the old man into the lake, and knocks the boy out of the boat with an oar. The old man immediately dies, but Captain Marvel is able to save the unconscious boy, named Freddy Freeman, and bring him to a hospital.
Captain Marvel, in his alter ego as young Billy Batson, learns from a nurse that Freddy is not expected to last the night. This leads Billy to take Freddy to the underground throne of the wizard Shazam, who originally granted Captain Marvel his powers. Billy asks the wizard to heal Freddy and save his life, but Shazam cannot, and instead tells Billy that he, as Captain Marvel, can pass along some of his powers so that Freddy can walk again. Shazam disappears and Billy transforms back into Captain Marvel, just as Freddy awakens. Looking up, he exclaims “Why...it’s Captain Marvel,” and is instantly transformed into a super-powered version of himself. Freddy, now called Captain Marvel Jr., resembles a younger Captain Marvel, though with a yellow-on-blue costume with a red cape, rather than Marvel Sr.'s yellow-on-red with a white cape.
Captain Marvel informs Junior that he cannot remain in his super-powered form at all times, but that he must allow his human form to heal as best it can. With that, Freddy once again said his mentor's name and returned to his hospital bed. Freddy remains permanently lame in his left leg and is forced to walk with a crutch (although Captain Marvel Jr. bears no such impediment). As a result, Junior sought revenge against Captain Nazi, and the two repeatedly battled in a number of World War II-era comic stories, with Nazi being Freddy's own personal nemesis. His later revised origin after DC's Infinite Crisis was largely the same, only with the addition of Mary Marvel.
Captain Marvel Jr. is also perhaps the first teenage superhero receive his own solo comic series, decades before the likes of Spider-Man.
Perhaps the superhero with the biggest impact on the music industry, Captain Marvel Jr. was the favorite superhero of Elvis Presley
Elvis styled his trademark haircut after that of Freddy's and some of Elvis' stage outfits(With a half-cape similar to those worn by the Marvels) and his TCB logo(With a Marvel-esque lightning bolt insignia) also show inspiration from Captain Marvel Jr.
This influence would later come full circle as modern portrayals of Captain Marvel Jr. showed that he was indeed an Elvis fan
With Alex Ross taking the concept further in his graphic novel series Kingdom Come, where Freddy took on the name King Marvel with an outfit greatly resembling those worn by Elvis himself