I think you're mistaken in assuming that they're trying to get comic fans to go and see these movies in the first place. The studios know that fans of the book are going to go and see the movie, if only to find things to complain about. In the end, they want as wide an audience as possible, so you're not going to find comic book logic (if it can be avoided), Adam-West-y sound effects, or a lack of origin stories in most comic movies, because that's going to turn off a lot of movie-goers.
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