A little advertisement wouldn't hurt, I hardly see them advertising anything but I hope they wouldn't change the style of the books since most if not all are well written.

nothing, Vertigo is the best comics company, period.

" wait a minute, Air was canceled? when did this happen? "

" nothing, Vertigo is the best comics company, period. "

As long as Vertigo keeps putting on the good stuff, that one series is cancelled I'll be O.K with it.

" @Crom-Cruach said:

" As long as Vertigo keeps putting on the good stuff, that one series is cancelled I'll be O.K with it. "

even if it was you're favorite series? Fables? "

" @Crom-Cruach said:

" As long as Vertigo keeps putting on the good stuff, that one series is cancelled I'll be O.K with it. "

even if it was you're favorite series? Fables? "

I get, that it and agree, at least finish the story for the people who do like. Unfortunately sad as it is, Vertigo is a business, so they drop titles when they don't meet their market needs. Unfortunately. Im with you that loosing a title mid-arc is disapointing and even when they rush or shorten the run.
 
But there's not much we can do except buy those comics we do like, enjoy them and if we get the chance talk to other comic readers about them, hoping we might spark interest. I'd really like it if Vertigo could get more attention from readers. But sad thing is, some of their stories aren't necessarily appealing to a wider audience and that doesn't help when a business wants to keep up a certain profit to output ratio.
 
It is too bad however.

I like to think that Vertigo books are catered more towards a niche market much like smaller indie books (especially since they are for readers 18+ only) and that that accounts for the lower sales compared to more main stream books that can appeal to a wider audience. Vertigo also appeals to a specific age demographic in the 18 and up crowd and if you look at the trend of the 18 and up crowd they tend to focus on trades more then individual issues because it's "cool to read graphic novels" but since most of the sales are coming from the trades and not the single issues the titles are unable to stay around very long. Because of the trade buying trend I really think publishers should start working that into the sales figures in a much more dramatic way because too many books are getting short changed just cause the individual issue sales are not good enough.
 
I used to be a pretty hard core Vertigo reader but most of it became boring to me and the only ones I really look forward to any more are Unknown Soldier, Greek Street, and Hellblazer and I absolutely loved Haunted Tank and Vinyl Underground while they lasted.

The majority only reads superhero titles. Vertigo is not really at fault.

I think you answered your own question. 
 
"  I know some people don't like the newer trades because they feel cheaper. " 
 
By only buying trades, you kill off the monthlies.