The following is an analysis of the different ways in which Marvel and DC approach digital comics. As you will see, in most respects it would be of benefit to comic readers for DC to adopt Marvel’s practices.
DC releases their titles digitally at approximately 12:00 AM Eastern Standard Time each Wednesday, while Marvel typically trails by ten to twelve hours.
DC Digital firsts, in trying to cater to both the digital and print formats, compromises on both by being limited to the half page split. Marvel Infinite comics, conversely, take full advantage of the digital medium through novel use of swipes, panning, and other transitions.
DC typically reduces all their titles by a dollar one month after release. Marvel has themed sales every Monday and Friday with selected titles reduced to $.99.
DC only releases select titles as digital combo packs for one dollar more than the standard price. These come in a plastic wrap and have their own uniquely colored cover. Many stores do not carry these, or do so only at special request. Readers who have converted primarily to digital are thus able only to support their local shops with select titles, and never able to spring for variant covers. Every major Marvel title includes a digital code at no additional cost, including variant covers. Readers who have converted to digital have no reason not to continue to support their local shop, essentially getting a free printout of all their Marvel comics.
DC codes are located at on the very last page of every issue, so that it’s possible to input the code without seeing any of the other pages first. Marvel comics place their codes towards the rear of each issue, often next to story pages, making it difficult to input the digital code without being exposed to spoilers.