Heading for Another Implosion?


I welcomed the news last week about the upcoming shakeup at DC.  I am not necessarily very keen on the idea of throwing out years of comic book canon but whenever a group of people get together and try to accomplish something significant I can never fault them for it.  Of course this move is partially being motivated by DC to break the lock that Marvel has at the top fo the comic book pile, and so may be motivated more from a business standpoint than from a creative one.  Nonethless the creative teams will not have business strictly in mind and instead will be focused on providing as good a product as possible.   
 
 

A closer look though reminds me of the period in the 1970s when DC attempted the same thing by giving more variety and longer books while also increasing its prices in order to get a larger share of the market.  This self-labeled DC Explosion soon took on the moniker DC Implosion after most of the new series planned were either quickly canceled like Firestorm or Steel, while others such as Vixen never got released (though it would later in the canceled comic cavalcade).   This same strategy was later repeated as a sort of follow-on to company wide crossovers to limited degrees of success - Legends produced Justice League International, but Millenium produced the New Guardians and Manhunter (Manhunter being the longer run at 24 issues).   
 
 

A quick look at some of the new titles coming out from DC sort of shows a similar lack of plannning.  Certainly some titles in DC will always have a following.  Pretty much every original member of the Justice League (except Martian Manhunter) has proven capable of holding a monthly title, but with little demand and seemingly without a strong concept behind them, I am not sure if Captain Atom, Red Lantern, Mister Terrific or Justice League International will last long in their new series.   
 
 

The idea of bombarding the fans with a huge amount of new titles has been tried before and failed, so I think it is interesting to think it might succeed here.  It will of course give some fans something to get excited about in the short term as heroes long since resigned to team book status get another chance but based on the past this stands a long shot at working.  Likely DC will be back to its core books not long afterwards, and hopefully the period gets remembered for innovation and creativity, not a stagnant recycling attempt at old series. 
21 Comments
21 Comments
Posted by PowerHerc

@RazzaTazz:

Good points.

When DC tried to redefine themselves and their characters in the early 70's they changed several charactes and expanded their entire line of comics. This coicided with a price hike for comics and all these factors seemed to combine to allow Marvel to overtake DC and become the number one comic publisher. A postition Marvel holds til this day. DC's commitment to 'Hold the line at $2.99' could be to their advantage this time around, but this is risky and could indeed ammount to the second DC implosion if the reboot of their characters is to radical for the core fans.

Posted by gravitypress

Wouldn't that be neat if the unemployed heroes all became villains.

Posted by Emperor Gonzo Noir

Oh, the DC Implosion is one of the first things that came to mind when I heard they were coming out with 52 ongoing series

Posted by RazzaTazz


@Emperor Gonzo Noir

Those who forget their comic book publication history are bound to repeat it. 

Moderator
Edited by Amegashita

  Lack of planning, I agree with this reboot/ relaunch seemingly lacking any real overall plan to boost sales in general on a long term basis.

Posted by castleking
@RazzaTazz
DC has always had large reboots/retcons overhaul of DCU reality in its history.
DCU wants to gain more readers but sadly it is a turn off for those who have seen it many times before.
I think they will get new readers to replace the ones they lose but overall they will remain  overall in the same place monetarily and popularity.
I see writers in the near future ignoring what has been established and rewrite the same stories as before and bring back and merge past comic history and be back in the convoluted place that DC has been in for decades.. 
 
>=)
Posted by RedheadedAtrocitus

I just unfortunately see massive hit or epic miss with this whole scheme going on.  For my part, I just do not see success coming to DC from this over the long term.  Sure, come September it will most likely be big sales and what not but I think the popularity will ebb quickly after, which leads me to suspect this whole "reboot" may be more of an DC's answer to an "Ultimates" scheme than a permanent thing. 

Posted by justice teen

is that donna troy. 

Posted by Adnan

I'm worried because DC simply don't have enough talent to carry the sheer amount of titles they're releasing. Are 52 titles really necessary? (I'm sure atleast a quarter of them will be minis or one-shots, but still) As if the various tie-in books to Blackest Night, Brightest Day, and Flashpoint (all happening immediately after each other too) aren't enough.

Posted by iLLituracy
@Emperor Gonzo Noir said:
Oh, the DC Implosion is one of the first things that came to mind when I heard they were coming out with 52 ongoing series
Posted by joshmightbe

look on the bright side Superman has learned that underwear go inside the pants

Posted by isaac_clarke
@joshmightbe said:
look on the bright side Superman has learned that underwear go inside the pants
Or wears invisible kryptonian red underwear. 
Posted by joshmightbe
@isaac_clarke: how can they be red and invisible?
Posted by isaac_clarke
@joshmightbe said:
@isaac_clarke: how can they be red and invisible?
Valid question, but due to the wonder that is Kryptonian invisible outer underwear, comes in all shapes and colors even if you can't see those colors.
Posted by kapitein_zeppos

I have a feeling that DC is going Ultimates with their mainstream universe.  It seems like only yesterday we had another Crisis-shakeup-thingy.  (Yeah, it's been years, I know)

Posted by Maki_P

I hope JLI works, I've been waiting for them since the end of Generation Lost (I wasn't counting on the Reboot though)

Posted by TheShame
@RedheadedAtrocitus said:
I just unfortunately see massive hit or epic miss with this whole scheme going on.  For my part, I just do not see success coming to DC from this over the long term.  Sure, come September it will most likely be big sales and what not but I think the popularity will ebb quickly after, which leads me to suspect this whole "reboot" may be more of an DC's answer to an "Ultimates" scheme than a permanent thing. 
 

I think you have a point with the whole 'ultimates' style thing.  However, when marvel tried it twice (originally with heroes reborn), they tested the waters by only releasing a few series. I have the nagging feeling that the massive gamble with '52' titles is either a sign of a permanent move on DC' behalf, or indicative of unspoken financial problems. The relaunch will probably be neither an unmitigated success nor a total failure; depends on the creative team
Posted by Skewer

Well captain atom, mister terrific and justice league international didn't hold their own titles for long.

Posted by RazzaTazz
@Skewer: True, Red Lanterns is holding on though
Moderator
Posted by colonyofcells

Red Lanterns should do better with Guy Gardner in the lead. Implosions are ok since dc just replaces cancelled books with more Batman titles so no problem. The funny thing about Marvel's strategy is that even experts can no longer keep track of the number of Avengers titles.

Posted by CrazyScarecrow

@joshmightbe: Underwear is what makes a hero successful though in the DC universe. Why do you think Alan Scott and Jay Garrick never lasted past the Golden Age? Because they wore their pants inside!