I don't see it lasting.
And no, I don't see anything related to the superhero genre being positive for the industry. It can be good for the superhero genre, sure. But that only means it'll serve as a detriment to the medium itself, because it does nothing but continue the 50 year old public perception of the word "comic book" referring to the superhero genre, which has done nothing but hurt comic books as a whole for a very long time.
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