New 52 vs. Marvel Now: Which is better?

New 52 vs. Marvel Now: Which is better?*

*Disclaimer: this is not about the quality of the books or the ramifications to the history but about the marketing and prelaunch structure.*

**I was going to wait until one of every new Marvel Now title came out but seeing as it isn’t until February, and it isn’t necessary to read all of them, let’s do this now.**

About a year and a half ago, DC announced the New 52, a “relaunch” that wasn’t a reboot. It was supposed to be a way for new readers to be able to start reading comics and now be bogged down by nearly three quarters of a century of history and stories. The idea was radicle and a huge risk, seeing one of the biggest companies in the industry just restart everything was mind boggling and many people thought it was stupid. That being said, it worked. Comic sales went up, at least for a little while, and more people who were not reading comics decided to give the medium a chance. The success that this move made meant that it was only a matter of time before it was copied by its competitors and it was. Top Cow started Top Cow Rebirth which restarted Witchblade and Artifacts and it also seemed to be a successful move as well. The success of the New 52 started a timer of sorts that counted down until Marvel did the same thing or at least a similar idea and thus Marvel Now was born.

Was the New 52 the only factor in this move, doubtful, companies are always trying to come up with new ways to entice new customers into buying their product, the Marvel Cinematic Universe as it is called has clearly had an effect on the main Marvel Universe (616) with the advent of Nick Fury Jr. (Or whatever his name is.) With a relaunch being an idea there were two ways to take it; one, they could copy DC’s formula and restart everything from one common point, and let it roll; or two, they could simply make a common jumping on point for everyone across all of their books and unify the direction of the main titles. Both of these options have their advantages and disadvantages depending on if you are a new or old reader. The first option is advantageous to new readers, you would only need minimal knowledge about the characters to enjoy the series and it makes jumping in and figuring out what you like a little bit easier but it is disadvantageous as it is a bit of a slap in the face to old readers if their favorite stories are not in continuity anymore or if they characters are not the ones they grew up with. The second option is a bit of a middle ground, being advantageous to older readers because it is very similar to the older universe and everything is still in continuity and the characters are basically the same as they were even if are a little different. This is at the cost of new readers having a little more to tread through when it comes to continuity and what is going on. DC struck the first blow as it is by going with option one, the more risky option and Marvel went with option two, the safer option.

The format of the “jumping on point” that the two rivals are using is not the only difference in the way that these are presented to readers, the marketing campaigns are very different as well. DC used a very large, but relatively clear campaign that highlighted the fact that everything is starting over and is perfect for new readers while staying a fairly hush-hush about continuity, particularly with the more classic Batman stories, but none the less were fairly straight forward about what was going on. Marvel has been very mysterious about what is going on with their titles but fairly straight forward about everything being relatively the same in regards to continuity. Let’s break down what both companies have done to see which strategy is better.

DC started early with their idea and it was fairly clear from the beginning that they had been contemplating this idea for a long time and it was not made lightly. This was evident in the months preceding the relaunch with many of the interviews here on Comic Vine. They took a big risk but they were clear about what was going on. When they released what titles were going to be a part of it, the released them in stages, which is to be expected, and they released many of them by “family,” e.g. the Super-family, the Bat-family, the various Justice League titles, etc. What they did was very easy to understand and very direct: Any title under the regular DC banner is done and will be replaced by these new titles. They even gave it a catchy new name The New 52, which told people what was happening and how many titles there were and that there were enough to appeal to anyone who liked superhero comics. This was a big risk but it potentially had a big reward, it could entice a lot of new readers, it was also announced that the continuity of the DCU was going to be restarting, this was one of the more risky aspects of the plan as it could seriously anger old fans but they banked on the idea that they would at least give a chance to the new titles and it seemed to work well enough. DC didn’t just stop at advertising to regular comic readers who would continue to read their books, they had advertisements on TV and in movie theaters and posters, they tried very hard to get new readers to walk into a comic book store and pick up that new DC book. They also worked in a “hard start” meaning that it all happened in one month. Every title was on the same number and schedule and it came out in week one, two, three, or four. This was a move that new and old readers could get behind as it really didn’t impact old readers and made jumping in and starting a collection for new readers very easy. They had a very big campaign and undeniably it worked.

DC was able to bring in new readers, I know for a fact that I started reading more DC titles because of the New 52. I even had a few friends who started reading DC books because of it. Love it or hate it, DC pulled it off, they were clear, confident and marketed the bejesus out of the idea to gain some more customers and to become groundbreakers in the industry.

On the other side you have Marvel and Marvel Now. This was a bit more reactionary than any Marvel executive will admit, if not to try and replicate DC’s success then to try and make more money off of the Avengers. They took a different approach to the same basic principle; they are doing a soft start instead of copying DC. This is a valid approach to the problem of starting if not the most direct method. Marvel’s marketing campaign seems to be directed primarily at old readers who have been buying Marvel Comics for a while as the marketing campaign has been much more narrow, even non-existent. Marvel’s main approach was releasing a series of black pages with the author and artist’s last names and one (maybe two) words that gives a clue about the book. This was a bit of a risky strategy as it was fairly indirect and was the exact opposite of DC’s approach. It was a risk, and it didn’t really pay off. The cards were confusing and didn’t really let the audience know what was going on, sure it told them what characters are probably going to show up but nothing was definitive, it was murky, it didn’t even reveal the title of the comic. When the titles were revealed, they weren’t in the same format, I remember just seeing a few articles with a few titles a piece that just told the audience what many had figured out and it still didn’t reveal much about what was going on in the series. Where are the TV commercials and the movie theater promos? There are a few posters but they seem to be less wide spread than the New 52 ones. This has all culminated in a rather lackluster release that really has neither gotten people as excited as they could have been. Another gaffe that stems partly from the card format and partly from poor marketing is that some books are being cancelled and some are being renumbered and some are changing names but only some of the changes were highlighted. Like New Mutants is being cancelled, that was not made clear until a while after the original announcement; or Iron Man is getting renumbered and renamed but Uncanny X-Force is only getting renumbered. These things made it difficult for the target audience to understand what is going on.

Some of this also stems from Marvel’s plan for a soft start. Instead of releasing all of their books at once, they release a few at a time over the course of several. This is a nice move, a transition that can let people test the waters a bit before jumping in and that is a good idea but the problem with the soft start, and with the marketing campaign, is that it makes it much harder to know which books are being cancelled, which are being renumbered and which are being renamed. This is in opposition to the hard start that is very abrupt and sudden but puts everyone on equal footing.

One thing that is very similar in the way that both of these relaunches are starting is the lead in. DC used Flashpoint to lead in and provide and answer to why everything changed while Marvel is using Avengers vs. X-Men to use more of a same-universe-but-different approach. This is where the hard and soft start come into play again. A hard start basically means to a creative team: your series is being cancelled so wrap it up by this date because everything is changing. This could be hard on a writer because they could be forced to end a story prematurely and that is annoying as a reader as well. The soft start side steps this problem by allowing writers to finish their story by about this time but there is not an immediate rush. This is a little more pleasing as it also avoids pointless filler from series that ended sooner or their outright non-publication if they finish too soon. Both have their ups and downs but from the idea of a fresh and new beginning, the hard start is the better option in the long run.

Personally I have always considered myself to be more of a Marvel fan than a DC fan but given the way that both companies have handled two very similar ideas in radically different ways, it is clear that DC is the winner. Their marketing campaign for the New 52 was better and it called to new readers as well as old; the use of the hard start was better for their idea of a new universe and easy for new readers to understand. They were clear with their idea and direction and made sure that the potential customer knew that as well, of course they didn’t reveal everything but it was a lot of information none the less. Marvel on the other hand has been much less clear about what is going on with Marvel Now other than the bare bones of the idea and that seems to have been much more of a turn off to readers. Users on Comic Vine seem to be more confused and jaded with Marvel Now than confused and curious as they were with the New 52. It is interesting to see the two companies approach to the same idea but when it comes to which one had been more successful from a marketing and prelaunch structure, DC clearly did it better by being clear and decisive about what they were doing.

*Disclaimer: this is not about the quality of the books or the ramifications to the history but about the marketing and prelaunch structure.*

Agree? Disagree? Please comment on this issue as I am very curious about what other people think about this!

53 Comments
53 Comments
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Posted by Shotgun

DC may have a 'clear and decisive' marketing department but they also have a messy editorial.

Posted by Trodorne

@Shotgun: I tend to agree with that. I do find DC had a slightly bigger success but the Editing of plots and overall stories has made some bad or questionable decisions.

Posted by Erikritler

As a Marvel fan, I react to the concept of Marvel Now! with two ughs and a blech. The mutants have been Bendis-ized. Freaking wonderful. That said, while I agree the marketing of Marvel Now! Hasn't been as organized or smooth as New 52, proclaiming a winner is premature. New 52 is over a year in...Marvel's just releasing the first book, so again...premature. But in a way, AvX (again...ugh, ugh, blech) has been a test, and that title hit #1 in sales many months in 2012. So there's hope for Marvel...we'll just have to see.

Posted by minigunman123

@Erikritler said:

As a Marvel fan, I react to the concept of Marvel Now! with two ughs and a blech. The mutants have been Bendis-ized. Freaking wonderful. That said, while I agree the marketing of Marvel Now! Hasn't been as organized or smooth as New 52, proclaiming a winner is premature. New 52 is over a year in...Marvel's just releasing the first book, so again...premature. But in a way, AvX (again...ugh, ugh, blech) has been a test, and that title hit #1 in sales many months in 2012. So there's hope for Marvel...we'll just have to see.

I don't know how AvX hit so many high sales points. :|

But I think that declaring is also premature. Wait until January, then it might be a bit more appropriate to start thinking of which is better; but even then, let's give Marvel a year to catch up to where DC is already at, before decisively proclaiming a victor.

But I think DC wins because Marvel is Marvel and DC is DC.

Posted by pspin

@Shotgun said:

DC may have a 'clear and decisive' marketing department but they also have a messy editorial.

Yeah I get that, I might do another one about the quality of the stories around June because most of Marvel Now will have their first arc done or close.

@Erikritler said:

As a Marvel fan, I react to the concept of Marvel Now! with two ughs and a blech. The mutants have been Bendis-ized. Freaking wonderful. That said, while I agree the marketing of Marvel Now! Hasn't been as organized or smooth as New 52, proclaiming a winner is premature. New 52 is over a year in...Marvel's just releasing the first book, so again...premature. But in a way, AvX (again...ugh, ugh, blech) has been a test, and that title hit #1 in sales many months in 2012. So there's hope for Marvel...we'll just have to see.

When I say winner I mean that DC handled the relaunch much better than Marvel. I mean, the first Marvel Now book has been released and you would have missed it if you were not paying attention. AvX got more prerelease attention, sure it might be early but I don't see it changing any time soon.

@minigunman123 said:

@Erikritler said:

As a Marvel fan, I react to the concept of Marvel Now! with two ughs and a blech. The mutants have been Bendis-ized. Freaking wonderful. That said, while I agree the marketing of Marvel Now! Hasn't been as organized or smooth as New 52, proclaiming a winner is premature. New 52 is over a year in...Marvel's just releasing the first book, so again...premature. But in a way, AvX (again...ugh, ugh, blech) has been a test, and that title hit #1 in sales many months in 2012. So there's hope for Marvel...we'll just have to see.

I don't know how AvX hit so many high sales points. :|

But I think that declaring is also premature. Wait until January, then it might be a bit more appropriate to start thinking of which is better; but even then, let's give Marvel a year to catch up to where DC is already at, before decisively proclaiming a victor.

But I think DC wins because Marvel is Marvel and DC is DC.

This isn't about the stories, just the marketing and I figured that if Marvel hasn't started knocking the hell out of it now, and the Marvel Now book are already coming out, then they aren't going to. After six months or a year or so, I might do another to see which one is really better story wise.

Posted by wh1t3b0y5t33z

Aside from the mutants making a comeback to the MU, Marvel NOW! Is kind of pointless. The New 52 is neat concept and I thoroughly enjoy the new edits to Supes specifically.

Posted by BlueLantern1995

STOP COMPARING THEM ALREADY!

Posted by TheCannon

@wh1t3b0y5t33z said:

Aside from the mutants making a comeback to the MU, Marvel NOW! Is kind of pointless. The New 52 is neat concept and I thoroughly enjoy the new edits to Supes specifically.

This 100%.

Posted by pspin

@wh1t3b0y5t33z said:

Aside from the mutants making a comeback to the MU, Marvel NOW! Is kind of pointless. The New 52 is neat concept and I thoroughly enjoy the new edits to Supes specifically.

Yeah I know what you are saying, the Super-family books have been great.

@BlueLantern1995 said:

STOP COMPARING THEM ALREADY!

Why? They are very similar, at first I thought Marvel Now was like the "after event atmosphere" type thing; being to AvX like Shattered Heroes was to Fear Itself, but the more I found out about it seemed a lot more like a relaunch type thing because of all of the creative team shifts. I am not saying that one is better than the other, just that DC marketed the New 52 better that Marvel marketed Marvel Now. As for the quality of both, that remains to be seen. Personally I am cautiously optimistic about Marvel Now seeing how Hickman and Remender are getting so much to do.

Posted by derf_jenkins

@pspin: It seems like you answer your own question. It's pretty obvious which one is marketed better. I think you want to know which one turns out better, but we cannot really discuss this after Marvel has only dropped a couple books. Can we give them a year and then revisit this idea?

Posted by pspin

@derf_jenkins said:

@pspin: It seems like you answer your own question. It's pretty obvious which one is marketed better. I think you want to know which one turns out better, but we cannot really discuss this after Marvel has only dropped a couple books. Can we give them a year and then revisit this idea?

No I know that DC had better marketing and this is my reasons why. I want to know if others agree with me because people are so vocal about both I was just wondering about what other people thought. I will probably do another about which people like more after six months or a year of Marvel Now. But at the starting point, DC is had a much better start than Marvel.

Posted by time

It's to early to compare to them, Marvel now hasn't really started.

Posted by pspin

@time said:

It's to early to compare to them, Marvel now hasn't really started.

You cant compare the quality, true, but you can definitely compare their marketing

Posted by The Stegman

Marketing wise, The New 52 is superior. A year ago I've seen ads for it everywhere online, and even in non comic related stores, they put them in magazines as well. They released a definitive list of titles that was going to be released and truly got people's attention. Marvel NOW on the other hand, I have yet to see any grand advertisement, and if not for Comic vine, wouldn't even know what titles are being released. Another thing I like is variety of the New 52. They have comics for everyone, the Edge titles, the Dark titles, the Teen titles, as well as the major hitters like Batman, JL, etc. They even have backups in the different waves. Marvel NOW however, 2/3rds of it are simply X Men and Avengers titles, with a bit of Spider-Man thrown in for fun.

For continuity's sake, I like the idea of a relaunch more than a reboot, but the New 52 just seems better...so far anyway, once Marvel NOW comes out, I'll see what I have to say then.

Online
Posted by Lvenger

In terms of just the marketing and pre launch advertising, I have to say the New 52 takes this. They hyped it up and promoted awareness of what they were doing so that everyone knew about it, comic book fan or not. And they did pull in new readers and boosted sales. I have to say that I do like the categorisation of the New 52 and the rotating 'waves' that cancel poor sellers and introduce new titles to test the waters. Marvel Now doesn't have the publicity behind it and they haven't applied it to all their titles so they've missed out on the opportunity DC capatilised on.

Posted by Frell

I think Marvel used all of their marketing on AvX earlier this year. There was release parties at comic shops everywhere and buttons with "Team X-Men" and "Team Avengers" given out. The marketing for this I would say was equal to The New 52. Marvel Now! seems like an afterthought in many ways marketing wise.

Posted by TheCerealKillz

New 52 easily had better marketing. They launched 52 comics in one month. Also, Justice League, a series that has been going for decades, versus a new series that comes out of the previous event. Obviously, Justice League will always beat that out. In terms of quality though, I really haven't read anything that I haven't liked from Marvel NOW, even though there have been a lot less titles, Deadpool was good, A+X was great fun, Uncanny Avengers was a strong start, and Iron Man was okay, due to Land's damn art. And the coming weeks are seeming like they are gonna be an interesting few.

All New Xmen seems like it could be good, but due to Bendis` strengths being with one character per title, I don't have such high hopes.

Fantastic Four could be a lot of fun, Fraction has been killing it with Hawkeye.

Thor will hopefully be good, Aaron has been doing some fantastic work as of late.

Xmen: Legacy.... I feel as though it's either gonna be the most underrated titles, or just a bad book. Not familiar with the creative team at all.

Captain America is gonna be like Iron Man, good writing, not so good Art. Remender is awesome with his titles.

Indestructible Hulk is gonna be the gem of Marvel NOW. Waid is amazing ,and the art seems terrific.

And also, on a side note, ways to have made Marvel NOW a success?

  • Less Variants
  • Launch it all in one month
  • Have the headline title be "Avengers" by Joss Whedon. If that had happened, I'm sure it would have sold as good as Justice League.
Edited by NazarethSavage

I think the biggest issue with comparing the two is that Marvel NOW doesn't actually mean anything for Marvel. It means #1's of comics based on our favorite characters but they are only starting new volumes\series, unlike DC the continuity hasn't changed. It was easier for people to be intrigued by New 52 because the suspense lies in the concept of "starting over". Marvel isn't starting over, all of those poorly thought out events that took over the books on your pull list still happened. Marvel is making some huge shifts in ideals (Like for instance the concept of each Avengers team and their purpose), but let's see how an all female superhero team, or a new Fantastic Four, or a Hulk that works for SHIELD lasts. 

Posted by Rabbitearsblog

Marketing wise, I would have to say DC's new 52 did a great job at promoting their titles because they announced their titles everywhere and many people knew about the new 52.  With Marvel NOW, Marvel didn't really promote this very well and even though Uncanny Avengers just came out, I would have never really found out about it if I haven't gone online to find it.
 
As for the quality of New 52 and Marvel NOW, since Marvel NOW just started, it's too early to say which one is better, so I would wait it out until next year to really see how it all turns out.

Posted by Vance Astro

New52 is a reboot and Marvel NOW isn't, are you more interested in how Marvel will continue or in how DC will start over? 

Moderator
Posted by pspin

@Frell: You know, I never thought of that but you are right. You think that they would have done it the other way around.

@TheCerealKillz: I agree with the X-Men Legacy, i have never heard of those guys, and The Joss Weadon Avengers title would make so much sense it isn't even funny. At least we have Remender though.

@NazarethSavage: True but I feel that they are similar enough to compare even if they are not the same.

@Rabbitearsblog: I don't think that anyone would have found out about it if not for Comicvine and other sites like this. I totally agree about not being able lo compare the quality of the titles.

@Vance Astro: Neither really, even thought they are not exactly the same, I feel that they are similar enough in structure and size to be compared in certain aspects even if they are not exactly the same.

Edited by Reignmaker

I know the jury is still out, but I think the New 52 wins financially for a few reasons. It wasn't perfect, but I think the pros outweigh the minuses.

+ The slate was wiped clean - This immediately made the entire universe accessible to any outsider. If you didn't follow Morrison's mind-bending Batman run, no problem. If you weren't an expert in multiple universes and parallel earths, again no worries. DC basically challenged people to choose a book - ANY book - and join the party at issue #1. Frankly, it's still welcoming to new fans because the first trades are just starting to come out. It's also not very difficult to collect back issues from only a year ago.

+ The reboot hit every book at one time - Again, this encouraged multiple new sales. It wasn't like a new fan was only given limited choices when they decided to get interested.

+ A particular care and focus was given to formerly lackluster titles. Perfect opportunity to give a shot in the arm to the likes of Wonder Woman and Aquaman.

- Continuity problems. Long-term fans were basically left with a bunch of pieces to pick up. All of sudden their stories were either ancient history - or worse - never happened. "Wait, you mean Tim Drake was never Robin? But I have stacks of comic books that say otherwise!" The official response? DC crams this 5-year timeline into everything...creating more questions than answers.

- Missing some old favorites. Another smack in the face for old followers. Some beloved characters were wiped away entirely. What was originally a deep and intricate universe was left with a lot of holes.

Marvel Now is basically attempting to tow the line. It wants to cash on the initial buzz that the New 52 generated while not ticking off its existing user base. Basically it wants to take its cake and eat it too. Time will tell whether it is successful. It probably will be. But I don't think the bump will be as dramatic as DC. DC took an enormous risk and went all-in on its strategy. Marvel's more conservative approach will probably be a lot more down-to-earth.

Plus, Marvel's new #1's are not as accessible as DC's to the new follower. There's still remnants of AvX going on. And Superior Spider-Man isn't even going to be sporting Peter Parker. If I've been away from comics for a while, why the heck would I want to follow a different Spider-Man? We will see if I'm wrong, but I just don't see the same game-changer happening.

That being said, there will undoubtedly be some bright spots. I plan on picking up Waid's Hulk when it comes out in a couple weeks. Should be legit.

Posted by NazarethSavage
@pspin said:

@Vance Astro: Neither really, even thought they are not exactly the same, I feel that they are similar enough in structure and size to be compared in certain aspects even if they are not exactly the same.

I understand that they are similar enough to compare. I'm not shooting down the idea of a comparison, what I am saying is that DC wins by default. Marvel is just coming up with new ideas, they aren't restructuring their universe. I think that people think that Marvel is trying to "answer" the New 52. I don't think they are, I think all their events have lead to this.
Posted by pspin

@NazarethSavage said:

@pspin said:

@Vance Astro: Neither really, even thought they are not exactly the same, I feel that they are similar enough in structure and size to be compared in certain aspects even if they are not exactly the same.

I understand that they are similar enough to compare. I'm not shooting down the idea of a comparison, what I am saying is that DC wins by default. Marvel is just coming up with new ideas, they aren't restructuring their universe. I think that people think that Marvel is trying to "answer" the New 52. I don't think they are, I think all their events have lead to this.

Which makes this a huge marketing failure.

@Reignmaker: Yeah the New 52 was fine for newer fans like me, but I can see it being annoying for older fans. I totally agree about the cake, they really can't have both though.

Posted by NazarethSavage
@pspin said:

Which makes this a huge marketing failure.

How is it a "huge" marketing failure? 
Posted by pspin

@NazarethSavage said:

@pspin said:

Which makes this a huge marketing failure.

How is it a "huge" marketing failure?

Because if something similar (the New 52) happened recently and you do something similar but fail to let your target audience know what it going on, then you have fail to successfully market the product to the audience. If you ask five people what is going on with Marvel Now, you will probably get five different answers. That isn't to say that it will be bad,it could be great, but it is just that they have not gotten the point to their audience very clearly.

Edited by NazarethSavage
@pspin said:

Because if something similar (the New 52) happened recently and you do something similar but fail to let your target audience know what it going on, then you have fail to successfully market the product to the audience. If you ask five people what is going on with Marvel Now, you will probably get five different answers. That isn't to say that it will be bad,it could be great, but it is just that they have not gotten the point to their audience very clearly.

Marvel promoted Marvel NOW the same way they would promote any event. They don't give tons of details, they give the general synopsis and small details and let you speculate on the rest. I don't know how you're getting 5 different stories of hat Marvel NOW is from 5 different people. It was fairly obvious what it was the minute it was announced.If you think it's anything but a relaunch of ongoing titles with new stories you're not part of Marvel's "target audience".
Posted by pspin

@NazarethSavage said:

@pspin said:

Because if something similar (the New 52) happened recently and you do something similar but fail to let your target audience know what it going on, then you have fail to successfully market the product to the audience. If you ask five people what is going on with Marvel Now, you will probably get five different answers. That isn't to say that it will be bad,it could be great, but it is just that they have not gotten the point to their audience very clearly.

Marvel promoted Marvel NOW the same way they would promote any event. They don't give tons of details, they give the general synopsis and small details and let you speculate on the rest. I don't know how you're getting 5 different stories of hat Marvel NOW is from 5 different people. It was fairly obvious what it was the minute it was announced.If you think it's anything but a relaunch of ongoing titles with new stories you're not part of Marvel's "target audience".

I disagree. I think that AvX got way more publicity and all Marvel Now got was those little place cards with the last names of the creative team and an adjective that wasn't very clear about which series it was until they said which was which. I thought AvX and even Fear Itself got a lot more publicity not only in ads but in convention interviews too. I see what you are saying but I disagree. The 5 different answers were things like "Reboot," "What's that," "Copycats," "Same as they have been doing," and "Stupid."

Edited by NazarethSavage
@pspin said:

I disagree. I think that AvX got way more publicity and all Marvel Now got was those little place cards with the last names of the creative team and an adjective that wasn't very clear about which series it was until they said which was which. I thought AvX and even Fear Itself got a lot more publicity not only in ads but in convention interviews too. I see what you are saying but I disagree. The 5 different answers were things like "Reboot," "What's that," "Copycats," "Same as they have been doing," and "Stupid."

Marvel was purposely vague about what books would be part of Marvel NOW but, that's part of the promo. They do something similar with every single event they've done so far. They give you small details to begin with and then reveal a little more each week leading up to it, they even release promo images with the character cut out so you don't know who is actually appearing in the book then later they release the real image that shows who it is. I don't think there were less ads released for Marvel NOW because when ever they are getting ready to put out an event, they release and issue of the "Previews" book that has all of the solicits for the upcoming titles in it. There are is also various websites you can go to and view those solicits which have more details about certain new titles attached. Alot of interviews WERE done about upcoming books, however there we some that Marvel so secretive about so obviously their writers wouldn't be talking about them. If you're clueless about what Marvel NOW is at this point your not paying attention even a little bit and you're probably not a comic reader.
Posted by Xorion

after catwoman 0# almost all new 52 love is dead within me and in the other hand marvel NOW! is getting my interest with giving me bad ass cyclops in two titles and cable with his own x-force team

Posted by pspin

@NazarethSavage said:

Marvel was purposely vague about what books would be part of Marvel NOW but, that's part of the promo. They do something similar with every single event they've done so far. They give you small details to begin with and then reveal a little more each week leading up to it, they even release promo images with the character cut out so you don't know who is actually appearing in the book then later they release the real image that shows who it is. I don't think there were less ads released for Marvel NOW because when ever they are getting ready to put out an event, they release and issue of the "Previews" book that has all of the solicits for the upcoming titles in it. There are is also various websites you can go to and view those solicits which have more details about certain new titles attached. Alot of interviews WERE done about upcoming books, however there we some that Marvel so secretive about so obviously their writers wouldn't be talking about them. If you're clueless about what Marvel NOW is at this point your not paying attention even a little bit and you're probably not a comic reader.

Well yes now it makes sense but when I wrote this three weeks ago things were much less clear. Now they have released a lot of promos and stuff and it is better but I still think it could have been a lot better considering that they are renumbering so much. I just felt that it was a lot different from Heroes Reborn after Siege and Shattered Heroes after Fear Itself and in the beginning stages it was a confusing mess but now it is better. I just feel that the steady stream that the New 52 got was better than the little bit before the floodgates that Marvel Now has been doing for an event of this size.

@Xorion said:

after catwoman 0# almost all new 52 love is dead within me and in the other hand marvel NOW! is getting my interest with giving me bad ass cyclops in two titles and cable with his own x-force team

I haven't been reading Catwoman but Worlds' Finest is really killing the New 52 vibe for me. I think that FF and F4 look good. I am not the biggest fan of hardcore Cyclops or Cable but Cable and X-Force looks good

Posted by NazarethSavage
@pspin said:

Well yes now it makes sense but when I wrote this three weeks ago things were much less clear. Now they have released a lot of promos and stuff and it is better but I still think it could have been a lot better considering that they are renumbering so much. I just felt that it was a lot different from Heroes Reborn after Siege and Shattered Heroes after Fear Itself and in the beginning stages it was a confusing mess but now it is better. I just feel that the steady stream that the New 52 got was better than the little bit before the floodgates that Marvel Now has been doing for an event of this size.

I don't get why it wasn't clear though. Even the slightest bit of investigation would have given you some idea what Marvel NOW is. I could only assume that if you were confused, you didn't care enough to look into it. It's not like you had to do some extensive research or be an insider at Marvel to have gotten the information you needed. The New 52 and Marvel NOW are two different things, I don't think the New 52 was any better at marketing, I think the concept of what it is in general is what brought people in and not so much how often and how effectively, DC made people aware of it.
Posted by YourNeighborhoodComicGeek

New 52 takes it for me, and I'm also sure it has been more successful at marketing.

Posted by NazarethSavage
@YourNeighborhoodComicGeek said:

 and I'm also sure it has been more successful at marketing.

Didn't Marvel NOW just start this month, how can you tell?
Edited by pspin

@NazarethSavage: This is all about the beforehand marketing that gets people interested in what is going on. There was a lot more awareness about he new 52 a month or so before hand (when this was published) than Marvel Now even though they are very similar

Posted by Mazinken

As far as marketing DC made more effort than marvel as for the quality both will have bad and good stories. As for losing intrest in the New 52 because of 2 crappy story out of other 52 titles is kind harsh unless you only read DC for theses 2 titles.

Posted by NazarethSavage
@pspin said:

@NazarethSavage: This is all about the beforehand marketing that gets people interested in what is going on. There was a lot more awareness about he new 52 a month or so before hand (when this was published) than Marvel Now even though they are very similar

But you don't know if the marketing was effective or not until you see the sales figures. Just because you're not interested doesn't mean you can say one marketing scheme was more effective than the other. You wouldn't have a clue. The awareness thing is nonsense because you'd have to speak for a large amount of other people to say that people are less aware of this then they were of 52.
Posted by Brazen_Intellect

IMO Marvel Now wins simply because it is not a reboot, this is simply preference as sales numbers would show the New 52 to be the superior direction (at least in the short term)

Posted by YourNeighborhoodComicGeek

@NazarethSavage said:

@YourNeighborhoodComicGeek said:

and I'm also sure it has been more successful at marketing.

Didn't Marvel NOW just start this month, how can you tell?

That's the point. New 52 has been around longer while Marvel NOW is newer.

Posted by NazarethSavage
@YourNeighborhoodComicGeek said:

That's the point. New 52 has been around longer while Marvel NOW is newer.

Ok.
Edited by pspin

@NazarethSavage: Fair enough but the New 52 generated more buzz and had a different advertising style granted it was a bit different, but I really wanted to be like both and so far I have but I was just saying that early in the marketing campaign, Marvel stumbled instead of sprinted. For me at least, this is my primary website for comic related information and when I had to go research what Marvel Now was all about, I still didn't find super definitive answers. It just seemed that Marvel missed a great opportunity to entice new readers early on.

Posted by LoganX360

52 card pick up or Final Crisis it doesn't matter , there is no dc comic to come across AOA ' Secret Wars or even infinity gauntlets . ' u hear ya selves ? " this not so reboot " 52 universe " lol thats sad . anyways have fun picking up 52 cards from the floor . this kinda not sorta like Marvels Ultimate universe copy .

Posted by SUNMAN

New 52 easily. Marvel Now is just business as usual, if we are being honest about it

Posted by LoganX360

Righhht ' as if the death of superman & Batman getting his back broken wasnt a cry for help when valiant was doing crossovers with the original independent image comics were topping sales right next to the Kubert Brothers X-men .

Posted by BrianBusterBear888823

I have to say the new 52 is so much better than Marvel Now.First of all Dcs new 52 came out before the Marvel Now came out. Marvel could have just copied Dc.I also love the fact that that Cyborg is now part of the Justice League.Cyborg is so much more powerful and has more weapons than anyone else in Dc and Marvel.

Posted by BrianBusterBear888823

I have to say the new 52 is so much better than Marvel Now.First of all Dcs new 52 came out before the Marvel Now came out. Marvel could have just copied Dc.I also love the fact that that Cyborg is now part of the Justice League.Cyborg is so much more powerful and has more weapons than anyone else in Dc and Marvel.

Posted by BrianBusterBear888823

I have to say the new 52 is so much better than Marvel Now.First of all Dcs new 52 came out before the Marvel Now came out. Marvel could have just copied Dc.I also love the fact that that Cyborg is now part of the Justice League.Cyborg is so much more powerful and has more weapons than anyone else in Dc and Marvel.

Edited by BrianBusterBear888823

I have to say the new 52 is so much better than Marvel Now.First of all Dcs new 52 came out before the Marvel Now came out. Marvel could have just copied Dc.I also love the fact that that Cyborg is now part of the Justice League.Cyborg is so much more powerful and has more weapons than anyone else in Dc and Marvel.

Posted by BrianBusterBear888823

I have to say the new 52 is so much better than Marvel Now.First of all Dcs new 52 came out before the Marvel Now came out. Marvel could have just copied Dc.I also love the fact that that Cyborg is now part of the Justice League.Cyborg is so much more powerful and has more weapons than anyone else in Dc and Marvel.

Edited by BrianBusterBear888823

I have to say the new 52 is so much better than Marvel Now.First of all Dcs new 52 came out before the Marvel Now came out. Marvel could have just copied Dc.I also love the fact that that Cyborg is now part of the Justice League.Cyborg is so much more powerful and has more weapons than anyone else in Dc and Marvel.

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