What's not to love about Rorshach. The most messed up hero of all time, ends up being the only moral character in one of the best stories ever. He is completely nuts, but believes so strongly in what he is doing, that he defies the most powerful being ever (Dr. Manhattan) knowing full well that he will die a meaningless death. The first time I read Watchmen I skipped a lot of his journal entries, thinking it slowed down the story to much. What a mistake.
2. Spider Jerusalem
He is so much like Rorshach in that he is nuts, but is the most morally righteous person in his book. Spider might have been one of the most foul characters of all time, but he fought hard for what he believed in, which was the truth in print. It also nearly killed him.
3. Lucifer Morningstar
Hard to decide if he is the good guy or not in his own book. He is Lucifer after all. In picking up this book you would think he had some master plan to rule all of existence, but all he really wanted was to get away from it. Probably the most unique motivation in a comic book ever.
4. Fone Bone
A lovable, fun, honest, loyal character if there ever was one. In the end he helps save the day, and in one of the most shocking endings ever, he leaves the woman he loves, to stay with his family instead. This story parallels Lord of the Rings in many ways, and here we get the opposite ending to that story. I loved it.
What is not to find interesting about Batman. I am mostly interested in his early years as described in Year One, Long Halloween, Dark Victory, etc. This was before he was "The God Damn Batman!" Sorry, couldn't resist.
6. Dream of the Endless (Morpheus)
The most tortured character of all time. The best part, everyone knew it. Constantly being called out for his borish, self-righteous behavior. In the end it was what led to his downfall. The moment at the end of "A Game of You" when he is washing the blood of his hands, and he knows he has passed the point of no return for his actions, is a milestone in my opinion.
7. Death of the Endless
The most lovable character ever. You would expect her to be more like her brother Dream, and he more like her, but that is the fun of it all. She is hip, fun, a dreamer, whereas Dream is so solemn all the time. Great pairing.
8. Mr. Fantastic
Ultimate Reed Richards. A boy genius turned mad at the world falling apart around him, and his inability to save it. He could turn out to be one of the best villains of all time.
9. Dr. Manhattan
The most powerful character ever created for a comic. Yet, he is more interested in grains of sand on Mars then anything else. Throw in his utter dispassion, and he is scary.
Sorry, best villain ever. He got away with it after all. Plus he waited to tell his plan until after he had done it. Plus, how can you not vote for him when in the end, even the so-called heroes agree with him, and kill the one hero willing to stand against him. Classic.
Runner-up for best villain. I hate the whole "Clown prince" thing, but his nut-job serial killer persona is awesome. The antithesis of Batman. His cool, calm demeanor in The Dark Knight Returns is the best version ever.
12. Emma Frost
Former enemy, constantly in question as to her loyalty. Before she joined, the X-Men were such goody-goodies. Now they are all messed up like Emma. Would we really have Schism without what she brought to the title. Doubtful.
13. Kitty Pryde
Ultimate Kitty Pryde. I used to find her really, really annoying. When she messed up Ultimate Spiderman I was furious. Still, since she felt betrayed by her friends and took on the Shroud persona, she has finally grown up. She is probably my favorite Ultimate Character right now. I hope when Jean Grey, or whatever she calls herself these days, shows up and wants to run the show, Kitty kicks her in the rear.