@micah: This isn't Innovation, this stupidity and desperation. Ultimate Marvel used to represent innovation modernisation and accessibility in the industry. really the difference between the normal universe and ultimate universe was the lack of stupid concepts like reality controlling cubes, giant purple guys who speak English and want to eat earth. as well as being innovative by allowing writers greater freedom by not being tied down in 40 years of continuity which in turned made accessible new readers. The current ultimate universe is completely in-accessible to new readers and instead of being the slicker version of the main universe, it's become the bizarro version of it. Its runs off gimmicks now like "hey what if captain america didn't stand in an election but still won it" each ill-thought idea merely makes it less assessable then before. Its like a dumping ground for Writers and artists marvel doesn't know what to do with now.
If marvel just killed it after Death of the Spiderman and then did a new Ultimate-esqe/New 52 style line it would of been a lot better. Give it another year and marvel will try another event to boost readership, it won't work (as they seem to have a become a jumping off point for UU) and the readership will continue to decline rapidly.
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