Being new to comics and not knowing a lot of the past relationships, I thought DC handled the relationship between Midnighter and Apollo very well in the New 52. They made it known that they were hooked up, they would have panels dedicated to it here and there, but for the most part they were just superheroes fighting crime/evil.
I also recall a TV show on CBS getting another season due to a petition(Jericho). I never watched it but know it had a loud fanbase. Of course, I think it was cancelled the following year but it did get one more renewal through petition all the same.
For Red Hood to truly work, the audience would have to be invested in who he is and why. I don't think you could get that from just launching him into a movie.
I thought it worked fine for me. It wasn't over the top and in fact, unlike a lot of profanity we get in movies and books today, it came at the right time to have an impact. There's a place where cursing(and like someone said, this was about as light as you could get) has its place because it gets the point across. I thought this was one of those times and it worked.
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