First having Johns give readers reasons to BUY the new 52 is the same as having ANY EXECUTIVE tell you way you should BUY their product - regardless of what that product is.
Also, the only way to make Aquaman cool is to NOT envision and develop a character who's main feature is his ability to carry on a conversation with a flounder. Fish are not worth speaking to, they are stupid. Case in point: almost anyone can put bait on a hook and trick a fish out of its natural element where it can no longer breathe, it dies, and then is cooked and consumed. As soon as some alien tricks a human with a baited hook and then yanks it out of earth's atmosphere, I will maintain fish are too stupid to talk to and Aquaman is stupid for trying. Namor is the better character.
I think a much better idea for Aquaman would be someone who can assume the physical capabilities of ocean creatures (jellyfish poison, electric ell shock, whale strength, dolphin speed etc.). Sort of a male version of Vixen that can only work with sea creatures - derivative maybe, but a lot better than the original.
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