I rarely agree with anything Mark Millar writes, but he seems to have a handle on the current flaws in DC's reboot strategy, and the crossover fatigue that plagues both of the "big two". In an interview at the Glasgow Comic Con, he has this to say:

But I understand how it works, because quarterly they’re accountable to their bosses and they look at what worked in the last quarter – “that big crossover with everyone in it? Let’s do another one next quarter”, you know? And eventually it is so reductive. The event isn’t an event if it’s happening all the time.

It’s great for guys like us, because I left Marvel two weeks ago, after ten years, to focus entirely on creator owned. All the higher profile creators are heading off now doing their own thing. The smaller personalities are hanging around a little bit. For a few years this will probably be the case, writing and drawing things and then editorial are shaping the stories because they have a financial quarterly, they need to hit a certain number.

It’s just the cycle of comics. The same thing happened twenty years ago and twenty years before that. That will wear out and then everything will change again. But unfortunately for Marvel and DC, they’re in that kind of boring period just now.

And at DC it seems that there’s a massive desperation, they’re relaunching their entire line right now in September, all in one month. And I said, why didn’t you guys just roll it out over a year so that everybody gets a chance to buy, you know, try out the first issues? And they said, we’re actually more accountable to Warner Brothers now than we’ve ever been before – we need to show some serious profit.

It’s a shame that art is coming in second really at the moment. But not in the creator owned scene. In the creator owned scene all the exciting stuff is happening. All my favourite books right now are probably independent books. That wasn’t the case five years ago, when the big two were great.

I both agree with him and find his statements kind of sad, as it was the "big two" that gave Mark the momentum (and capital) he needed to move into the creator-owned world. I doubt that he would have been as successful with Wanted, Kick-Ass (which is published on a Marvel imprint) and his other titles without Civil War, Ultimate Fantastic Four, and The Ultimates.

Just seems a bit hypocritical, is all.

Source: Bleeding Cool and ComicBookGRRRL