I grew up a Marvel kid. When I got back into comics in my 20's something about what DC was doing just clicked with me. Maybe because I didn't know a lot of the characters that well and I thought that was exciting. DC also has a huge back catalog of Golden Age stuff and Vertigo.
@outside_85: Ughhh...I know what you mean. Makes me wonder if some users actually buy and read the comic, or if they just frantically flip through them at the shop looking for the action parts. "Too many words, not enough feats!"