I've been reading comics since the 1970s. I've lived through the bad Spider-Man and Daredevil TV shows/movies. I enjoyed the now dated Superman I and II and cringed through III and IV. I am so happy that there are GREAT TV shows and movies that I can immerse myself in now.
BUT . . . not at one movie have I seen advertised a nearby comic book store or even the comic books themselves. You would think it's a no-brainer to cross market these things . . .